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Artificial intelligence is also increasingly finding its way into jobs that require creativity. AI generators are getting better and more popular, so concept artists in the gaming industry, for example, are rightly worried about their jobs. Although the profession is likely to remain on the market, the characteristics of its work will change significantly. The president of Square Enix announced the large-scale use of AI. Contrary to appearances, this could have a positive impact on the game development process.
Takashi Kiryu announced that Square Enix would aggressively exploit the potential of artificial intelligence. This applies to both the content creation process and marketing activities.
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The President of Square Enix – Takashi Kiryu – has sent a special letter to mark the New Year. Essentially, this is a technology summary of 2023, but the section on artificial intelligence draws particular attention. According to Kiryu, generative AI has the potential to not only change what a company creates, but also fundamentally change the creation process itself, including the area of programming. Square Enix will use artificial intelligence aggressively in game production in the future. First of all, developer productivity should be improved and marketing activities made more complex. In the long term, it will enable the creation of new content for Square Enix customers, i.e. gamers.
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In the future, artificial intelligence could replace some jobs, but most of them will likely remain on the market. However, their work philosophy will change. For example, a concept artist will not create his designs from scratch, but will modify images generated by artificial intelligence. Therefore, not only the ability to draw or model is useful, but also the knowledge of what data to enter into the generator to achieve the best possible effect. The same applies to programmers and software testers. AI generators currently available enable ever better results, even for tasks that require creativity.
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Studios developing computer games receive models modified specifically for them, which minimizes the repeatability of the results achieved. The already publicly available image generators Midjourney and Bing can produce a final result in a few seconds that would require many hours of hard work for a normal person. Therefore, there is nothing wrong with using AI to produce games. This shortens the process of creating individual titles. Ultimately, they should also have fewer errors. Content generated by artificial intelligence (especially modified by humans) need not be of lower quality or greater repeatability than works created from scratch by humans. The direction is already set and Kiryu’s decision to follow it seems right.
Source: Square Enix
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