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Users have already spent $10 billion on ByteDance’s app. As a result, mobile application sales hit a new high while gaming revenue fell, data.ai’s latest annual report says, Bloomberg reports.
In addition to TikTok, Disney+ also performed well, with sales of consumer applications increasing by 11 percent in 2023. This result indicates stable demand while the video game industry in China experienced a double-digit decline, which alone meant a 2 percent decline in global sales.
According to Lexi Sydow, director of enterprise marketing and insights at data.ai, social apps and the creative industries have opened up new opportunities for content producers to generate more revenue than just advertising revenue. He believes direct-to-consumer content monetization could increase by up to 150 percent, or $1.3, this year.
We spend more on dating than on gaming
According to the survey, mobile users spent more on streaming, user content and dating apps than on gaming. However, most of its revenue still comes from advertising, which rose to $362 billion and accounted for two-thirds of mobile revenue.
According to data.ai estimates, that number could be as high as $402 billion in 2024.
Temu took the lead among cheap Chinese online shops with an increase of 140 percent last year. and led download numbers in 125 markets. The travel and ticketing industry also boomed as demand for in-person events and experiences skyrocketed in the post-pandemic era.
From chatbots to systems that generate art, users will spend more than $10 million per month on generative artificial intelligence by the end of 2023.
Reading the newspaper in the rocking chair? Netizens TikTok and BeReal to the point of nosebleeds?
The media consumption habits of young people are radically different from average. They rarely use printed media, but spend by far most of their time online. Facebook is popular with those over 50, but leaves young people unaffected, and with BeReal the opposite is the case.
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