1704971086
IN THE MORNING January 9, 2024 AT 11:40
A total of 5,000 respondents will take part in this study from different categories: general public, professionals from the public and private sectors, as well as retail, civil society and media.
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“Reputation studies are not widespread in Morocco. That’s why we thought about closing this gap by launching the first large-scale reputation study: Corporate reputation impulse », explains Othman El Ouazzani, founder of the consulting company THOTH advice. This study addresses that Basics of reputation and the associated levers, the perceived personality of companies, their induced values and initiatives IT G (environmental, social, governance), which are expected for each company by different target groups across a wide spectrum. And to provide a global and detailed vision of strategic reputation management, the study includes advanced segmentations Climate protection et Corporate activism. The Corporate Reputation Pulse enables executives to make informed decisions aimed at strengthening and protecting their company’s reputation.
The Corporate reputation impulse is supported by a Concept model solid, which was used during a scoping study and showed very meaningful results in more than a dozen sectors surveyed based on their most significant companies. Fluctuations in reputation were observed, showing that the size of the company, although large, did not necessarily mean a good reputation. A deficit was also identified in relation to Communication company in general and that the effective activation of reputation levers is essential to ensure a leading corporate image.
“The large-scale study, carried out among 50 companies from around twenty different sectors, will be launched in early April 2024. It is a study in subscription mode for Moroccan and multinational companies to be confirmed on the website www.thereputationpulse.com. After this study on the corporate aspect, we aim to launch more products such as Nation, Region and City to manage the reputation of various companies and export our model to the Middle East region, Egypt and Nigeria.” he explains Siham MalekDG d’Incorporate advice.
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