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Amazon plans to launch an artificial intelligence tool that can answer shopper questions about a product as part of its ongoing experiment with the benefits of generative artificial intelligence, a company spokesperson confirmed.
The new feature in the Amazon app allows users to ask questions about a specific item and then have them respond within seconds, essentially by aggregating information from product reviews and the listing itself.
“We are constantly innovating to make our customers’ lives better and easier and are currently testing a new feature powered by generative AI to improve shopping on Amazon by helping customers get answers to common product questions “Maria Boschetti, an Amazon employee spokeswoman, said in an email. .
But unlike GPT Chat, Amazon’s new feature isn’t designed to hold a conversation but can respond to prompts.
In this context, Amazon has introduced several artificial intelligence tools on its website in recent months. Last June, the company began testing AI-generated product review summaries and rolled out AI capabilities for third-party vendors to help them write listings and create images for ads. It also launched Q, an enterprise AI chatbot that helps with daily tasks, and BedRock, a generative AI service for Amazon Web Services customers.
In Amazon’s most recent earnings call, CEO Andy Jassy said the company uses generative AI to predict inventory levels and determine the best last-mile routes for drivers.
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