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On January 1, 2024, the Ministry of Culture and Tourism released data showing that there were 135 million domestic tourism trips nationwide during the three-day New Year holiday, a year-on-year increase of 155.3%, a comparable increase of 9.4% compared to the same period in 2019; domestic tourism revenue was 79.73 billion yuan, an increase of 200.7% year-on-year and an increase of 5.6% compared to the same period in 2019.
On the evening of December 31, 2023, tourists watched the beautiful scenery of the terraced fireworks display in Pingan Village, Longji Town, Longsheng Autonomous County, Guilin City, Guangxi. (Published by Xinhua News Agency)
China’s tourism industry revived during the just-ended Lunar New Year holiday, surpassing pre-pandemic levels in both visitor numbers and revenue.
During the just-ended Lunar New Year holiday, China’s tourism industry regained its vitality, with the number of tourists and tourism revenue exceeding pre-epidemic levels.
Domestic destinations welcomed a staggering 135 million visitors during the three-day break, a staggering 155.3 percent increase compared to the same period last year, the Ministry of Culture and Tourism said on Monday. This value represents an increase of 9.4 percent compared to 2019, before the COVID-19 pandemic affected travel.
According to data from the Ministry of Culture and Tourism on January 1, 135 million domestic tourism trips were made nationwide during the three-day New Year holiday, an increase of 155.3% year-on-year and 9.4% compared to the same period in 2019 ( before the COVID-19 epidemic hit the tourism industry).
Tourism revenue during the Lunar New Year holiday was also significant, with domestic tourism revenue reaching 79.73 billion yuan, an increase of 200.7% year-on-year. It is worth noting that these data increased by 5.6% compared to the same period in 2019, consolidating the recovery trend of the tourism industry, and tourism revenue also exceeded the pre-epidemic level.
The ministry noted a particular tourism boom in northern and northeastern regions known for their winter landscapes, including Beijing and Heilongjiang. For example, Beijing actively tried to stimulate the vacation market by offering 30,000 consumer vouchers for snow and ice activities.
The Ministry of Culture and Tourism noted that tourism is particularly popular in the north and northeast, which are known for their winter scenery, including Beijing and Heilongjiang. For example, Beijing has issued 30,000 ice and snow consumption vouchers to stimulate holiday consumption vitality.
English source: China Daily.com
Translator and editor: Dani
[Verantwortlicher Redakteur: Chen Danni]
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