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As the name suggests, Grand Frais owes its fame to its large fresh produce stalls. PASCAL PAVANI / AFP
It is a supermarket brand well known in France, but it did not have an address in Paris. In 2024, this affront will be remedied.
Note for lovers of Grand Frais stores: The chain’s first-ever Parisian supermarket is scheduled to open its doors in Paris in 2024, according to The world . A well-kept secret, but one that finally came to light while the opening of this store at 20 rue Lecourbe in the 15th arrondissement of Paris is scheduled to open in a few months, in the first quarter of the year. In place of a former Bio c’Bon store formerly owned by the Carrefour group. A total of around half a thousand square meters will be reserved for sale “fresh food”which established the reputation of this brand founded in France in 1992 to compete with the margins of new products.
Since then, the model has taken hold and developed throughout France, particularly in the outskirts, shopping areas and other large shopping centers. Until it reaches no fewer than 305 addresses scattered across the country. More profitable than the average supermarket, Grand Frais owes its reputation to its large stalls with fresh produce, seasonal vegetables but also exotic fruits, often arranged under sprayers that give the impression of absolute freshness. A far cry from what you can find in the convenience stores in the capital’s city center. Food products, large items and the organic range also contribute to the success of this concept.
Also read: The owners of Grand Frais conquer Paris
After delivery to Paris, the physical sale takes place
But don’t be fooled in Paris, because this is not about the opening of a new Grand Frais supermarket, but the very first store of the Mon-marché.fr brand. Named after the delivery service that was introduced in Paris and in some major cities in the Hauts-de-Seine, including Neuilly-sur-Seine, Levallois-Perret and Puteaux. “Stores of 2,500 square meters like Grand Frais’s are not profitable given property prices in the capital. At the same time, home delivery has seen incredible growth. Hence the idea of offering the Grand Frais offer for home delivery», explained Gilles Raison, the general director of Mon-marché.fr, au Figaro in 2021.
And although three collection zones have been set up on the Île de la Cité, the Porte de Saint-Cloud and Puteaux, no physical store has yet been opened in Paris. In 2024, this omission will be corrected and an offer similar to that proposed on the delivery page will be offered. Note that price-wise, most products should be sold at the same price as Grand Frais. In any case, that was the initial promise, alongside offering quality products. “For us, taste is our priority. We look for the best terroir at the best time. For an equivalent taste, we choose a French product», Gilles Raison had rightly explained.
While Parisians wait for access, they can still have it delivered, and Ile-de-France residents can do their shopping in one of the 48 Grand Frais stores in the region, such as Livry-Gargan (93), Bry-sur-Marne (94), Argenteuil (95) and Noisiel (77).
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