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Super Selectos supermarket chain will continue to expand nationwide in 2024 with the opening of eight new showrooms in different parts of the areaaccording to a statement.
The company is planning this year are investing more than $31.5 million in these new storesas well as remodeling and replacing furniture in other existing stores.
The investment is also directed to Modernization of the facilities for producing Dany’s own brand sausages. “As we have done for years, we continue to bet on El Salvador and its people, who are committed to continuing to create employment and development opportunities for Salvadorans,” commented Carlos Calleja, Vice President of Súper Selectos.
“We remain committed to El Salvador and its people, who are committed to continuing to create job opportunities.”
Carlos Calleja, Vice President of Super Selectos
In 2023, Súper Selectos invested $10.5 million to open three showrooms: Súper Selectos Acajutla, Santa Ana Las Ramblas and Valle Dulce El Encuentro, which reached a total of 111 supermarkets.
This expansion created 3,500 jobs. “This company stands out for being one of the companies that creates the most employment opportunities for Salvadorans, especially in the operational area of its 111 sales rooms, with 2023 being the year in which more than 3,500 employment opportunities were created for both temporary positions.” “This represents just over 10% of the total contract volume,” the company said in the statement.
This year, the chain estimates that new hires will exceed and could reach 3,900.
Products
Regarding the products it offers, the supermarket chain said it makes purchases for more than $230 million through programs such as Cultivando Oportunidades, which purchases more than 60% of vegetables, fruits and vegetables directly from more than 200 national farmers with national producers that it sells on its shelves.
Purchases for the agricultural sector totaled $26.7 million in 2023.
In 2023, Valle Dulce, El Encuentro, Apopa and Acajutla branches were opened in Sonsonate.
In the seafood sector Súper Selectos purchased 900,000 pounds of products including shrimp, fish, crabs, fillets and whole fish of the tilapia, redmouth and sea bass specieswhich means, among other things, purchases worth almost $4 million.
The poultry sector purchased nearly $52 million worth of products such as fresh and frozen chicken, Creole chicken and broad breast chicken for the holiday season.
According to the company, growth in this category was double-digit last year. And as for pork products, purchases in this sector amounted to almost $8 million.
In 2023, Súper Selectos also promoted the development of 10 private brands, including Dany, La Rioja, Tropical Care, Bakery and Nutripetwhich are grouped into 55 of the 97 product families that the supermarket manages.
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