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Rolex watches are supposed to be expensive, but not that expensive. Rolex is a luxury brand. The watches aren’t exactly cheap, but the Swiss manufacturer’s careful design always seems to have justified the price. Up to what point? With these products It’s always hard to pinpoint.
So far, France has decided to punish Rolex for anti-competitive practices and prevent more competition so that the company could lower the price of its watches.
91.6 million euros fine for Rolex. That’s the way it is announced the French competition authority. A significant fine against Rolex France for restricting competition and preventing the brand’s watches from being offered by third-party sellers.
The fine was imposed after a thorough investigation was launched following allegations from Union de la Bijouterie Horlogerie and Pellegrin & Fils.
Online sales have been banned for more than 10 years. According to French regulators, Rolex has been preventing online sales of its watches for more than a decade. For this purpose, agreements were made with a small selection of retailers so that only they were allowed to sell them.
Rolex apologized by saying that this was their way of fighting counterfeits and the black market in watches. However, the regulator believes that this does not constitute justification as Rolex’s main competitors, which face the same risks, have allowed online sales.
Also select a sale. Rolex, a century-old company founded in 1905 and considered a leading manufacturer of luxury watches, has been fined for an overly exclusive distribution system. Due to a special agreement, only a few retailers were able to sell their watches. The regulatory authority considers this practice to be very restrictive of competition.
With regard to counterfeits, they point out that Rolex, in collaboration with one of its retailers, has created a program for the online purchase of used watches with the guarantee of authenticity. This measure makes it even more difficult to justify the absolute ban on selling its watches online.
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