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The Telfar shopping bag is “the” bag of the year 2023.
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Published25. December 2023, 10:00 a.m
Affordable: The “It Bag” of 2023, sold out in just three minutes
The hottest bag of 2023 costs around 200 francs, but is usually sold out after three minutes. We tried to understand where the enthusiasm for the Telfar brand came from.
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Did you think the Hermès Birkin was the most sought-after handbag of the year? No! Because if the Birkin bag (the price starts at 8,000 francs) is an absolute favorite, everyone seems to grab the handbag from the New York brand Telfar, which only costs around 200 francs.
The Telfar “shopping bag” is not only considered the “it bag” of Generation Z, but also of the year 2023. This is revealed by a report from the accessories resale site of the luxury brand “Rebag”, which annually analyzes market data on prices, trends and Demand to determine the value of luxury products in the resale market.
A handbag with a high resale value
The bags of the American designer of Liberian origin, Telfar Clemens, are experiencing phenomenal success. In fact, the Rebag report named Telfar as the top-performing brand of 2023, with a 228% retention rate for handbags last year.
Artificial item sold out
Telfar thus outperforms the luxury brand Hermès, which achieves average resale values of 110%. But where exactly does this hype come from? Since the Telfar handbag is designed “for everyone,” according to the manufacturer, it is relatively affordable. However, since it is out of stock, it is difficult to get it.
The brand sells the bags in batches, meaning a specific and limited amount of handbags are offered for sale online approximately once a month. Once the supply runs out, you will have to wait another month.
Origin of the name “Bushwick Birkin”
As everyone knows, you have about three minutes to get a Teflar. After this period, the supply of limited edition bags is often exhausted. The out-of-stock is therefore just as artificial as Hermès’ Birkin bags, which can only be bought in store when they are available. Sometimes you have to wait months or even years until the model you want is back in stock.
The Telfar bag is also nicknamed the “Bushwick Birkin,” a combination of Bushwick, the new fashion district in Brooklyn and the name of the luxury Hermès bag that is on a waiting list.
Beyoncé celebrates Telfar
The trendy bag is even promoted by international stars like Beyoncé. In the song “Summer Renaissance” she sings, “This Telfar bag imported.” And further: “Birkins? “The shit is in the warehouse.”
Which in French reads: “This Telfar bag is an import, the Birkins are put in the closet.” And Beyoncé not only sings about the bag, she also occasionally wears it in public. The star even wore a full Telfar stage outfit as part of her latest tour.
How much would you be willing to spend on a handbag?
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