1705637113
That AD Parts is leading the way is not news, but that it is turning its attention to dealers is a move with implications relevant enough to ignore. The group has just announced its participation as a sponsorship partner in the next congress of the dealer association (Faconauto), which will take place on March 5th and 6th, with the aim of “strengthening the relationship” with the after-sales area of the brand. A movement that has a double reading…
In recent years, AD Parts has driven concentration in the Spanish market, especially through AD Parts Intergroup, half created with the French auto distribution, has intensified its presence in the technology and technical information sector Entry into the capital of Grup Einahas decided on market segments such as bodywork or tires and has these in its sights After-sales service for industrial vehicles with the AD Truck project. But they want more.
Now the group is changing its strategy when contacting dealers: “You will have the opportunity to get to know each other From our range of high-quality products to cross-brand technical support services, including comprehensive training,” they point this out. That is, not content with selling spare parts, they also want to become a technology partner to facilitate the work of the workshop in terms of training and technical information, while the official networks themselves reinforce their strategy. Multi-brand business to mitigate the decline of its traditional business: “This can enable dealers to resolve problems and carry out repairs effectively, regardless of the brand of vehicles they drive, as recommended by the vehicle manufacturers themselves,” the group adds.
The official after-sales service, open to listening
We said at the beginning that this movement has a double reading, since it speaks of the opening towards independent distribution the willingness of the authorities to intensify their relations with our sector and, more broadly, to increase the proportion of branded products with equivalent original equipment quality. They are more willing to listen than ever, and this creates an opportunity that companies in our industry must seize, both suppliers and retailers.
Because there is a business and it is not just limited to spare parts or mechanics. This is how the group explains it to employers: “We work with the brands that produce the original equipment to cover repair needs mechanical, electronic and diagnostic, but We also offer body work with brands of the same quality and in the tire world We supply all brands in the premium market as well as several secondary and third-party brands.” Spare parts, diagnostics, training, technical information, bodywork, tires… the range is large and you want to “attack” on all fronts.
But that’s not all, because the group also presents itself as a competent partner for the delivery, assembly, repair and overhaul of workshop equipment.
Turn risk into opportunity
The cards are on the table and the first serious steps have already been taken. There is a willingness on the part of dealers to listen, and independent customer service representatives clearly have the opportunity to explore a business that is considered profitable due to the type of customer: generally owner of younger cars, more technologically sophisticated and willing to invest more in the repair and maintenance of their vehicles.
It’s also about turning the tables and turning a risk, such as the proliferation of maintenance contracts that accompany the purchase of the vehicle, into an opportunity: Independent customer services have tools to make these maintenance operations already carried out more profitable for the official channel. All you have to do is sit down. And the table is ready.
#Parts #takes #care #dealers