CEO Greg Penner say Broncos have yet to consider whether new stadium will have PSLs

The Denver Broncos franchise and the city of Denver are at the center of a high‑stakes effort to secure a new stadium, a project that could reshape revenue streams, fan experience and the region’s ability to host marquee events such as the Super Bowl. Owner and CEO Greg Penner’s decisions will determine whether the team captures long‑term financial upside or shoulders costly construction hurdles, while supporters watch for implications on ticket access and local economy. He framed the timeline as a technical and financial challenge, signaling that the ownership group is grappling with land acquisition and design constraints while keeping the 2031 target on the table. The Denver Gazette also captured Penner’s remarks about Super Bowl aspirations tied to the new venue.

Denver Gazette reported Penner speaking about stadium progress, personal seat licenses (PSLs) and Super Bowl expectations, while 9News quoted him describing PSLs as ‘the furthest thing from Penner’s mind.’ The Business Journals disclosed that a price had been revealed for the Broncos’ land purchase next to Burnham Yard, and denverpost.com reiterated the difficulty of opening the venue by 2031. The Business Journals article noted the Burnham Yard site as a strategic location for the proposed arena. Denverpost.com echoed the sentiment that meeting the 2031 deadline remains a formidable task. By the close of coverage, nbcsports.com noted that the Broncos have yet to consider whether the new stadium will incorporate PSLs.

NBC Sports underscored that the PSL question is pending, keeping the financial model open. The ownership team maintains a public commitment to “do everything it takes” to achieve championship goals, but no final stance on PSL pricing or the stadium’s financial model has been announced.