Apple to Launch ‘Upgrade’ Device Leasing Program With Klarna to Spur Sales
Apple is reportedly partnering with Klarna to launch 'Upgrade,' a device leasing program designed to drive sales across its hardware lineup.
Sources (8)
- Apple to launch 'Upgrade' device leasing program to spur sales, Bloomberg News reports Yahoo Finance · 45d ago
- Apple May Unveil A New Device Subscription Service As Soon As Next Week Engadget · 45d ago
- Apple teams up with Klarna to launch a lease-to-own program for iPhones, iPads, and Macs TechCrunch · 45d ago
- Apple to launch 'Upgrade' device leasing program to spur sales, Bloomberg News reports Reuters · 45d ago
- Apple winding down iPhone Upgrade Program: report 9to5Mac · 45d ago
- Apple Plans to Defeat RAM Prices by Letting You Lease a Mac Gizmodo · 45d ago
- Apple’s rumored ‘Upgrade’ program brings lease-to-own pricing for iPhones, Macs, and iPads The Verge · 45d ago
- Apple to Launch ‘Upgrade’ Device Leasing Program With Klarna to Spur Sales Bloomberg.com · 45d ago broke it first
The brief
Apple plans to introduce a leasing program called 'Upgrade' available for iPhones, Macs, and iPads. According to Bloomberg, the initiative involves a partnership with Klarna and utilizes a lease-to-own pricing model to encourage more consumers to purchase devices.
Coverage from Reuters, The Verge, and Gizmodo emphasizes the program's goal of spurring sales, with Gizmodo noting the potential for leasing to address Mac RAM pricing. Concurrently, 9to5Mac reports that Apple is winding down its existing iPhone Upgrade Program.
Future developments depend on the formal rollout of the lease-to-own structure and the transition away from the previous iPhone Upgrade Program.
Synthesized by Newsylist from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 45d ago.
Quick answers
Which devices are included in the 'Upgrade' program?
The program is rumored to cover iPhones, Macs, and iPads.
Who is Apple partnering with for this initiative?
Apple is partnering with Klarna.
What is happening to the existing iPhone Upgrade Program?
Reports indicate that Apple is winding down the current iPhone Upgrade Program.
How fast it spread
How fast coverage is spreading — measured hourly from article rate × source diversity. How this works →
People, places & organizations
Topics
Related trends
Mayday review – Ryan Reynolds and Kenneth Branagh set cold war bromance alight
Apple's Cold War comedy 'Mayday' ignites buzz as Reynolds and Branagh clash in an ‘80s buddy action.
Apple's Camera-Equipped AirPods Confirmed: See Them in Action
Apple software leaks and video footage reveal unreleased camera-equipped AirPods, pointing to a new wearable direction.
Apple's Tim Cook joined by Howard Lutnick in opening Houston manufacturing plant
Apple opened a new 250,000-square-foot Advanced Manufacturing Center in Houston.
Apple Tests Chinese Memory Chips as Supply Squeeze Bites
Apple is testing memory chips from China's CXMT as a severe supply squeeze threatens upcoming iPhone and MacBook production.
Telegram says app restored on Apple's App Store
Telegram is back on the Apple App Store globally following a sudden, unexplained disappearance.
Spotify Rolls Out New Personalized Running Features For Premium Users
Spotify Premium users gain access to a new Running Mode, featuring customizable playlists and coaching functionality synced to workout pace.