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An Unimpressed Rihanna Gives A$AP Rocky Two Seconds to Make His Subway Pitch on Skin Care

Rihanna and A$AP Rocky are the focus of a viral new Fenty Skin campaign centered on a subway-themed pitch for SPF products.

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14950Jul 21 17:29Jul 21 21:29 UTC

The brief

Rihanna and A$AP Rocky have appeared in a new marketing campaign for Fenty Skin. The advertisements feature A$AP Rocky delivering a pitch regarding the use of SPF in a subway setting, while Rihanna appears unimpressed by the presentation.

Coverage from outlets including Yahoo, Rolling Out, theJasmineBRAND, LEADERSHIP Newspapers, and streamlinefeed.co.ke highlights the viral nature of the advertisements. Reports emphasize the collaboration between the two public figures and the brand's latest expansion within the celebrity skincare economy.

Future updates may track the market impact of this campaign on the beauty industry. Coverage does not yet specify long-term sales projections or the duration of the current advertising rollout.

Synthesized by Newsylist from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 2h ago.

Quick answers

What is the premise of the new Fenty Skin ad?

The advertisement features A$AP Rocky attempting to deliver a pitch about using SPF while on a subway, while Rihanna appears unimpressed.

Which outlets are reporting on this?

Reporting includes Yahoo, Rolling Out, theJasmineBRAND, LEADERSHIP Newspapers, and streamlinefeed.co.ke.

What is the primary message of the campaign?

The campaign centers on the message: 'Don’t be dumb, use SPF.'

Coverage (6)

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