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Sonic the Hedgehog 35th birthday live stream set for June 23 [Update]

SEGA celebrates 35 years of Sonic the Hedgehog with a birthday livestream, new merchandise, and themed music.

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📍 Where it landed

Sega celebrated Sonic the Hedgehog's 35th anniversary with a birthday livestream on June 23. The event coincided with the reveal of a new anniversary song, "Speed Is My Life," and the release of a new merchandise collection.

Price cuts were also implemented for various Sonic games and Lego sets.

Epilogue added 33d ago, after coverage quieted.

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The brief

SEGA scheduled a birthday livestream for June 23 to mark the 35th anniversary of Sonic the Hedgehog. The celebration includes the reveal of a new anniversary song titled "Speed Is My Life," as well as the launch of a Sonic 35th Anniversary Collection of merchandise.

Coverage from Gematsu, TechRadar, and Pixelkin highlights promotional activities, including price cuts on Lego sets and various Sonic games. Nikkei Asia notes the franchise's ongoing efforts to compete with Mario in the IP business.

Attention remains on the details emerging from the June 23 livestream. Reports from SEGA and Nintendojo emphasize the event's timing at 9:30 AM PT.

Synthesized by Newsylist from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 46d ago.

The reporting (10)

Speed is My Life Lords of Gaming · 47d ago
Sonic 35th Anniversary Song "Speed Is My Life" Revealed Nintendo Insider · 47d ago
Sonic the Hedgehog chases Mario in IP business, 35 years since debut Nikkei Asia · 47d ago
Loads of Sonic games and Lego sets have had their prices slashed in time for the hedgehog's 35th anniversary TechRadar · 47d ago
SEGA reveals new merch for Sonic 35th Anniversary Collection Pixelkin · 47d ago
TUNE IN TODAY AT 9:30AM PT FOR SONIC'S BIRTHDAY LIVESTREAM SEGA · 47d ago
Feature: In The Zone Nintendo Life · 47d ago
Tune in Tomorrow for Sonic’s Birthday Stream Nintendojo · 47d ago
35 Years Ago Today, Sega Released One of the Greatest Video Games of All Time Men's Journal · 47d ago
Sonic the Hedgehog 35th birthday live stream set for June 23 [Update] Gematsu · 47d ago broke it first

Quick answers

When was the Sonic birthday livestream scheduled?

The livestream was set for June 23 at 9:30 AM PT.

What is the name of the 35th anniversary song?

The anniversary song is titled "Speed Is My Life" according to Nintendo Insider.

Are there any discounts associated with the anniversary?

TechRadar reports that prices for Lego sets and several Sonic games have been slashed.

People, places & organizations

SEGA Mario Sonic Sonic the Hedgehog Speed My Life Anniversary Song Speed Is My Life Revealed Loads of Sonic