# Sonic the Hedgehog 35th birthday live stream set for June 23 [Update]

> **Newsylist Open Intelligence Dossier** · First detected: 2026-06-23 15:05 UTC · Category: Technology · Sources: 10 · Current Velocity: 7.91

## Executive Summary
SEGA celebrates 35 years of Sonic the Hedgehog with a birthday livestream, new merchandise, and themed music.

## Intelligence Brief
SEGA scheduled a birthday livestream for June 23 to mark the 35th anniversary of Sonic the Hedgehog. The celebration includes the reveal of a new anniversary song titled "Speed Is My Life," as well as the launch of a Sonic 35th Anniversary Collection of merchandise.


Coverage from Gematsu, TechRadar, and Pixelkin highlights promotional activities, including price cuts on Lego sets and various Sonic games. Nikkei Asia notes the franchise's ongoing efforts to compete with Mario in the IP business.


Attention remains on the details emerging from the June 23 livestream. Reports from SEGA and Nintendojo emphasize the event's timing at 9:30 AM PT.

## Verified Facts & Key Claims
### When was the Sonic birthday livestream scheduled?
The livestream was set for June 23 at 9:30 AM PT.

### What is the name of the 35th anniversary song?
The anniversary song is titled "Speed Is My Life" according to Nintendo Insider.

### Are there any discounts associated with the anniversary?
TechRadar reports that prices for Lego sets and several Sonic games have been slashed.

## Key People, Organizations & Locations
SEGA, Mario, Sonic, Sonic the Hedgehog, Speed, My Life, Anniversary Song Speed Is My Life Revealed, Loads of Sonic

## Multi-Source Evidence Table
| Source Outlet | Headline | Published (UTC) | Verification URL |
|---|---|---|---|
| Lords of Gaming | Speed is My Life | 2026-06-22 19:18 | [Source Link](https://news.google.com/rss/articles/CBMijwFBVV95cUxNRTg2RXVRNXpqN2lYVjFMNFdpX0J0VzVxUGxqOVFXZFFnUnVjOVJqN2l5V3hVaEYyVDlYUk5GbTRKWHFmRmQ4VUtRMjE4UFJuYkg4ZmFXYlZtc2FhM0U4UWxkSkl6bHp3LU4zNTVQUGlZZ0pVVnY3TExEczdIUThmRDViMTd6eGl4MUJCc3pBZw?oc=5) |
| Nintendo Insider | Sonic 35th Anniversary Song "Speed Is My Life" Revealed | 2026-06-22 19:18 | [Source Link](https://news.google.com/rss/articles/CBMikAFBVV95cUxNZlBQa083R3NueENmU1V3dUppdmMxUkNEQjRsbFZvM3MzZG9fLXZselVuMWZEcUkzdDNYM1RTNGdjdlpRbElTYWlKekc0eVNkbEc1cUttSC1ZMWh5dTlwUTlGWVpyVG5YUWRSNnMwTUhVdGlOcldqdERfbHFjMXhwM3RDMlJsd3Zkbi0wTkt3UG4?oc=5) |
| Nikkei Asia | Sonic the Hedgehog chases Mario in IP business, 35 years since debut | 2026-06-22 19:18 | [Source Link](https://news.google.com/rss/articles/CBMivAFBVV95cUxNRTVFT3NFcUt1MUY4aVF1TF9kMTJQZmRhUHk0X090SGNSbjZSTGV3dmx3eTdtQU5DM1JVNUtXMDJybFBvdnFqdVZkWlBlU0JXRHhYSTg0QUVYTTl2WG0zbGpGaU9rNy1XMDQxZ2I1cEE1MU1sVUxsTHhXVnZVYkZIOERaQ1FsbFVVVHd2ZnpKWmN1b3Y1QkpPVUxvTHhtUThKTi1HTTVZOTNVWGVGSVFlWVpnMm5jMW5kZXVteA?oc=5) |
| TechRadar | Loads of Sonic games and Lego sets have had their prices slashed in time for the hedgehog's 35th anniversary | 2026-06-22 19:18 | [Source Link](https://news.google.com/rss/articles/CBMi5wFBVV95cUxNelJ1aXpqcWFpanJydkt6eGhUYjFqZ1RhSW5nM1hycE1EUzdNQmVOcUVKMV9ZY3Ywb3Q1ZWdkeWIzVTEzM2pXc0sxdW5yTjk1em0wUkJkM1ZYNVlrNVMwcVZsTURvWE1lQXd3Mk1HQUl3anJ1Q3k3MTNLZUZ5eXNET1phMTg0RklZOEtBZ2VxakF2Tzd0c2FFMG9iVGVYcl9XSDVQSnBXdWxmNGR0Z0JJaFF5ZjdyLTktYmJFOWRZcEJnZkcwUENOQi1mc0VZSVRVanhjanVIMWpVank1UEhuckVMcnJJTTg?oc=5) |
| Pixelkin | SEGA reveals new merch for Sonic 35th Anniversary Collection | 2026-06-22 19:18 | [Source Link](https://news.google.com/rss/articles/CBMimAFBVV95cUxQUzhXaHBNTjdNdkNWa3NKXzU2QXVaTVNnVGd5S01JNEIzdVdjVTZHa3plQ2NiYUVQMmNzQlZacWFKSk1nQlY2ZnVzU2RIX1ctVkprLU9aX3lKZldZZkF0a0ZmU2c1MUNTeDJucmpVZzVaY3Fyd3FoZ2VTZlVTanRtWmFQTms1WTNjYkg2aWkwb0d5MURRc29xMw?oc=5) |
| SEGA | TUNE IN TODAY AT 9:30AM PT FOR SONIC'S BIRTHDAY LIVESTREAM | 2026-06-22 19:18 | [Source Link](https://news.google.com/rss/articles/CBMiigFBVV95cUxPenpJNlBtbFE5dklLb1J5R1liUU9za254dVp5TklCdFRnNVVsZ2Fqc1k5U2tzN29ZV2ZKSjZmRnIwS1RvbVNobHdGR28wUEJtUzhnQnMxYmtNejZwTEVETGRzM044Mlp2TlQxV0NwMXl0VGZIalhUaXJjb3lPZTB1TmowZkhqUldIQmc?oc=5) |
| Nintendo Life | Feature: In The Zone | 2026-06-22 19:18 | [Source Link](https://news.google.com/rss/articles/CBMirAFBVV95cUxPNjRYR1pFa3N6ZUZjZ1o3VURtQkp0SHpYUGV0S0ZzcUN4bHU5SC1SY1U5SXpIcHVsN0VtaTRneE9uM29hbFRMX1VWajRVSmtXX2wyRDZ1Q2tFLTYxd1RITkl5UE1Fc3RNNXNzLVhGd1NjWnV6bFhIUUlpZ09xX21LZ2dTUjZwTVZzWW5CZ29Ub05Uci1JOXlGQWJERjJJZ2NRVTY4LXpzSEIxM2hp?oc=5) |
| Nintendojo | Tune in Tomorrow for Sonic’s Birthday Stream | 2026-06-22 19:18 | [Source Link](https://news.google.com/rss/articles/CBMigAFBVV95cUxNMEVyR1MxZXhlYjFnNXR4RFk5TXFFQ21HVGpFa09DR1hiZzh3dEtpYTk0NjRWRm1MNmg4N2hMb2JLdEM5WDVXZE9CVHhZekFtNmt1TkhRSWh3VVZOTV9UdnZMMWdIZlRXRTZLbjlCS2FrQmd3TEQ3dFY1OXVhZ3dPSg?oc=5) |
| Men's Journal | 35 Years Ago Today, Sega Released One of the Greatest Video Games of All Time | 2026-06-22 19:18 | [Source Link](https://news.google.com/rss/articles/CBMirgFBVV95cUxQWHc5V2Fqc1I5S1hCeGt6cTFISnRDUU5hRWFkbDI3MWhmNDlDLVlMM0U5YUVzd0Z6THhWUG95LTNDYUJQeVNZNU5WV0hrRW4yUW5uWU9mYUEyT1d4NG5BYW8yckMtdXBNWlN2RXhxUi1aX21TR3BWQ0plcVdWZXg2cTFBeU5fX2tMRzdvRGF5dElOdUtvUFpPMjh5NzFRTGg2WDB4NEhsR0Zac0dxbkE?oc=5) |
| Gematsu | Sonic the Hedgehog 35th birthday live stream set for June 23 [Update] | 2026-06-22 19:18 | [Source Link](https://news.google.com/rss/articles/CBMilwFBVV95cUxQaW04cFQtd3lPRDl5czNJV3c3MTc0bV9KbUpTM0hqVF91amVieWh0UWRBYnk1TU45SnVNVjYzc0ZtejMyWGdGREl5cXZBU2RuaTk3TFZTWEJaLW1ZcmVESkQyT3BWSXM2d2htQl9nV2xZTEVnQ0ZHVldueG81WVh0RXpFZWlDTHlXSW1XVm1yVEozT3ZmblpR?oc=5) |

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