Credit card issuer Synchrony partners with OpenAI for ChatGPT shopping

Synchrony, a major credit card issuer that works with brands like Amazon and Walmart, has established an enterprise collaboration with OpenAI to power AI-native shopping experiences and agentic commerce. As part of this push into artificial intelligence, the company debuted a ChatGPT plugin designed to promote offers and bring store cards directly inside the conversational platform.

Coverage across outlets such as CNBC, PYMNTS.com, The Next Web, and PR Newswire details how the credit card issuer is positioning itself for the next era of digital commerce. In tandem with the OpenAI partnership, the company announced the hiring of Nimrod Barak as Chief AI Officer to accelerate its ongoing technology and innovation strategy.

Financial and market coverage also points to broader company positioning, including assessments of stock valuation and dividend sustainability on platforms like GuruFocus and Seeking Alpha, though current reporting does not outline a specific public rollout schedule for the integration. Future developments will depend on how the newly appointed Chief AI Officer and the enterprise collaboration with OpenAI integrate store cards into everyday consumer use, with further details regarding transaction capabilities still to be determined by ongoing coverage.