This is Instagram’s new logo
Users are encountering a completely unexpected new logo from Instagram, marking its first such change in a decade.
Quick answers
What changed with Instagram's branding?
Instagram introduced a new text-based logo and redesigned wordmark.
When was the last time Instagram changed its logo?
Coverage notes this is the first time the logo has changed in a decade.
How has the public reacted to the redesign?
Reactions across various outlets have been heavily critical, with commentators roasting the design.
The brief
People scrolling through their feeds are noticing a stark shift in branding as Instagram introduces a newly redesigned wordmark and text-based logo. This marks the platform's first logo change in ten years, prompting widespread public attention and immediate reactions across the internet.
Outlets including The Verge, TechCrunch, Engadget, CNET, Ars Technica, MobileSyrup, WeRSM, and UA.NEWS have covered the rollout, with several publications and commentators offering harsh criticisms, describing the new design as artificial intelligence-generated slop or stating outright that it is unpopular. Coverage does not yet specify whether the platform plans to modify the design further or how long the new wordmark will remain in place.
Synthesized by Newsylist from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 1h ago.
Who reported it (11)
- Instagram Unveils ‘More Modern’ New Logo, and People Are Already Making Fun of It Variety · 5h ago
- “Instagram has evolved”: the process and craft behind Instagram’s first major refresh in over ten years It's Nice That · 5h ago
- Use This Space To Roast The New Instagram Logo Engadget · 5h ago
- Instagram Has a New Logo for Some Reason CNET · 5h ago
- The new Instagram logo is the perfect embodiment of AI slop Ars Technica · 5h ago
- This is Instagram’s new logo The Verge · 5h ago
- Instagram changes logo for first time in a decade. It sucks. MobileSyrup · 5h ago
- Instagram’s New Logo Is Making Everyone Look Twice WeRSM · 5h ago
- Instagram has unveiled a new text-based logo UA.NEWS · 5h ago
- Instagram introduces a redesigned wordmark TechCrunch · 5h ago
- This is Instagram’s new logo theverge.com · 5h ago broke it first
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