Sources: Notre Dame passes Ohio State for richest patch deal

Notre Dame Athletics and SoFi Technologies have launched a multi-year partnership that integrates the financial services brand onto the program’s uniforms. This arrangement marks a shift in collegiate athletic branding, positioning the university at the forefront of the jersey patch market. According to ESPN, this deal exceeds the value of Ohio State’s existing agreement, which previously held the top standing for such sponsorships.

USA Today and Sports Illustrated note this development as a vital evolution in how athletic programs leverage commercial opportunities. While the financial specifics of the agreement remain undisclosed in public releases, the partnership is officially described as a landmark collaboration for both the university and the financial institution. The inclusion of patches on uniforms serves as a high-visibility platform for the brand within the NCAA landscape.

Observers are looking to see how other programs respond to the shifting market valuation for jersey inventory. The total number of teams incorporating commercial patches continues to grow across college sports, though coverage does not yet specify which institutions might pursue similar partnerships next.