MLS unveils World Cup marketing push as Fox showcases league
Major League Soccer is launching the largest coordinated marketing campaign in its history to capitalize on World Cup interest.
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The brief
Major League Soccer (MLS) has introduced a star-studded advertising campaign titled 'Take It From Here.' This push is designed to maintain momentum following the World Cup and coincide with the league's return to season play. Coverage from The Hollywood Reporter, Sports Business Journal, and Awful Announcing emphasizes the scale of the effort, noting it as the league's largest coordinated campaign to date.
Additionally, essence.com reports that Samara Cyn and DJ Premier have collaborated to reimagine “Can I Kick It?” as part of the initiative, while Fox is showcasing the league. Future developments involve the league's efforts to capitalize on World Cup fever as the season returns.
Synthesized by Newsylist from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 20m ago.
Quick answers
What is the theme of the MLS campaign?
The campaign is titled 'Take It From Here.'
Who is involved in the musical portion of the marketing?
Samara Cyn and DJ Premier teamed up to reimagine “Can I Kick It?”
How significant is this campaign compared to previous ones?
According to MLSsoccer.com, it is the largest coordinated campaign in league history.
Coverage (5)
- Samara Cyn Teams Up With DJ Premier To Reimagine “Can I Kick It?” For MLS essence.com · 11h ago
- Major League Soccer Bets on a Star-Studded Ad Campaign to Help It Capitalize on World Cup Fever The Hollywood Reporter · 11h ago
- MLS Launches Largest Coordinated Campaign in League History Ahead of Season Return MLSsoccer.com · 11h ago
- MLS aims to ‘Take It From Here’ in post-World Cup push Sports Business Journal · 11h ago
- MLS unveils World Cup marketing push as Fox showcases league Awful Announcing · 11h ago broke it first
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