Ferrari Luce launches in China at 586,600 USD, all 88 cars sell out immediately
Ferrari's first electric vehicle, the Luce, sells out its initial 88-unit China launch immediately despite divisive reactions to its design.
📍 Aftermath
Ferrari debuted its first EV, the Luce, in China with a design by Jony Ive. Despite divisive reactions and claims regarding access to limited-edition models, all 88 cars sold out immediately at a price of 586,600 USD.
Epilogue added 36d ago, after coverage quieted.
How fast it spread
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The story so far
Ferrari has debuted the Luce, its first electric vehicle, in the Chinese market. Priced at 586,600 USD, the entire initial allocation of 88 cars sold out immediately.
The vehicle was designed by former Apple employee Jony Ive. Coverage from Reuters and The New York Times highlights a polarizing reception to the car's aesthetics, with one opinion piece describing it as "ugly." A Ferrari executive stated that the divisive design needs to be "digested." Meanwhile, Yahoo Finance reports that Ferrari has rejected claims that purchasing a Luce is a requirement for accessing other limited-edition models.
Future developments may center on how the market responds to the Luce's design over time and whether further units will be released following the rapid sell-out of the first 88 cars.
Synthesized by Newsylist from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 45d ago.
Sources (6)
- When you cross a Prius with a Charger Daytona you get a $640K Ferrari Ceres Courier · 45d ago
- Ferrari's first EV Luce debuts in China, designed by Apple veteran Jony Ive CnEVPost · 45d ago
- Ferrari Rejects Claims Luce EV Purchase Is Required for Access to Limited-Edition Models Yahoo Finance · 45d ago
- Ferrari's divisive new EV car needs to be 'digested', company exec says Reuters · 45d ago
- Opinion | It’s Ugly. It Costs $640,000. Everyone Is Mad About It but Me. The New York Times · 45d ago
- Ferrari Luce launches in China at 586,600 USD, all 88 cars sell out immediately CarNewsChina.com · 45d ago broke it first
The obvious questions
What is the price of the Ferrari Luce in China?
The vehicle launched at 586,600 USD.
Who designed the Ferrari Luce?
The Luce was designed by Apple veteran Jony Ive.
How many units were available at launch?
All 88 cars available at launch sold out immediately.
People, places & organizations
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