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Ferrari Luce launches in China at 586,600 USD, all 88 cars sell out immediately

Ferrari's first electric vehicle, the Luce, sells out its initial 88-unit China launch immediately despite divisive reactions to its design.

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3210Jun 27 18:49Jun 27 20:50 UTC

The brief

Ferrari has debuted the Luce, its first electric vehicle, in the Chinese market. Priced at 586,600 USD, the entire initial allocation of 88 cars sold out immediately.

The vehicle was designed by former Apple employee Jony Ive. Coverage from Reuters and The New York Times highlights a polarizing reception to the car's aesthetics, with one opinion piece describing it as "ugly." A Ferrari executive stated that the divisive design needs to be "digested." Meanwhile, Yahoo Finance reports that Ferrari has rejected claims that purchasing a Luce is a requirement for accessing other limited-edition models.

Future developments may center on how the market responds to the Luce's design over time and whether further units will be released following the rapid sell-out of the first 88 cars.

Synthesized by Newsylist from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 1h ago.

Quick answers

What is the price of the Ferrari Luce in China?

The vehicle launched at 586,600 USD.

Who designed the Ferrari Luce?

The Luce was designed by Apple veteran Jony Ive.

How many units were available at launch?

All 88 cars available at launch sold out immediately.

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