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Tesla upended the car market a decade ago with the introduction of the first Model S, and now again when it introduced a very aggressive pricing policy for its cars – its electric cars overtook other electric cars (which had to quickly respond by cutting prices). prices), and they also compete very well with conventional cars. And that makes a lot of people think…
Many factors were decisive for Tesla’s move, including not only the unfavorable state of the global economy, but also the rush of all new factories to full capacity – Tesla only has to produce and sell, so it doesn’t mind reducing margins and doing so make up for the sales volume.
And it has also been successful in this area: Last year, 1.81 million cars were sold worldwide (more than 1.7 million of which were the smaller models 3 and Y) and are already close behind Audi (1.89 million, and this value improved by 17%). Year for year. Although this comparison is somewhat misleading as Tesla’s production quality is not fully comparable to that of premium brands, it does help us compare sales volume.
Photo: Tesla
The bizarre Cybertruck has great potential to push Tesla’s production one step further; Elon Musk wants to produce up to 200,000 units per year.
Tesla’s biggest competitor comes from China and is called BYD (Build Your Dreams). This “electrified” brand delivered 3 million cars to customers last year (a new record for a car company founded in 2003), but “only” 1.4 million were battery-electric cars, the rest were plug-in hybrids.
In addition, Tesla does not seem to want to slow down in its ambitions, because at the turn of the year the company brought the long-awaited Cybertruck onto the market and is working intensively on the development of the cheapest model with a price of around 25,000 dollars (the equivalent of 562,000 crowns), which increases sales could significantly increase the brand – wait, we could do it next year. But you know how it is with Tesla’s new model launches…
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