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Next Thursday marks the first car-free day of the year and the bicycle continues to be an option that most Bogota residents use on this day, both to avoid crowds in the public system and to save on costs for a taxi service.
The bike boom came during the pandemic, but the market has changed since in-person events have resumed. In fact, a study by the company NielsenIQ found that the bicycle market fell by 43.8% last year compared to 2022, if you simply count distribution chains.
This behavior was explained by Carlos Ballesteros García, manager of Bike House, an import company for brands such as Trek and Cliff, since “The bicycle market has declined post-Covid-19 due to oversupply in the industry. Because of this, imports have decreased as there has been an over-importation of bicycles in 2020, 2021 and 2022 and there is still a large inventory in the market.”
Ballesteros highlighted that the market in Colombia includes around 550,000 bicycles, 90% of which are in the low to medium price segment, i.e. under $3 million, while the remaining 10% are above the mentioned price.. In addition, he added that in Colombia the mountain bike is the best-selling bicycle model and that due to insecurity in the cities, cheaper models are more sought after.
The Bike House manager explained The company expects its brand to grow by 10% by 2024 and expects an increase in sales of between 20% and 21% for the use of this mode of transport in the days leading up to the car-free day.
Andrés Sánchez, commercial director of Falabella.com Colombia, He said the bicycle segment recorded 58% growth between January 2023 and 2024, with brands such as GW, Sforzo, Roadmaster and Jeep being the most represented in user purchases.
Juan Sebastián Ocampo, market leader of Specialized Colombia, said that the brand is second in the field of regular muscle bikes.as Scott leads this segment, followed by Specialized and in third place is Treck.
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Ocampo explained that the previous ranking does not include electric bikes as Scott moves away from second place in that market while Specialized remains in first place. “This year we see a better opportunity than in 2023, Due to the increase in the number of sales doors, market share and direct sales points, we will benefit in 2024 and have a growth opportunity in the premium segment.”he concluded.
Tembici explained that the company is providing the community with 3,300 bicycles for the car-free day. spread across almost 300 stations, including 1,500 mechanical bikes, 1,500 assisted bikes, 150 child seats, 150 handgrips and 150 box bikes.
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