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Joe Kiani, head of Masimo, the company that enforced a ban on sales of the Apple Watch Series 9 and Ultra 2 in the US, believes Apple’s customers are missing out.
Can they use this to win customers?
Now he’s using the opportunity to pour cold water on not just Apple, but also Watch owners because the company had to remove a health feature: “It’s the US Customs Service that thinks Apple disabling a blood oxygen feature is enough. “Sensor function of “recently sold devices,” as 9To5Mac writes. Apple believes that “their redesigned watch products definitely do not include pulse oximetry functionality…” “That’s a technology that measures oxygen saturation and heart rate,” we reported on January 15th.
How good a PR strategy is to first get Apple to remove a feature that customers have already paid for and then explain that the feature isn’t good enough anyway and that they should use pulse oximeters from Masimo and their competitors , probably won’t work, but will instead annoy Apple customers who don’t use the Watch When for health functions.
Without W1 Sport.
“Not measuring often enough”
“Apple disguises what it offers to consumers as a reliable medical pulse oximeter, even though that is not the case. I really feel like consumers are better off without this,” Kiani told Bloomberg TV. He believes that one of the weaknesses of Apple’s approach is that the measurements are only taken twice a day and that they introduced the feature during the Covid pandemic “to steal market share from Fitbit,” writes Bloomberg.
Apple has actually responded to the statement and believes that Kiani is not telling the truth and that the feature can save lives in certain cases and that it is the quality of the data and comparisons to previous numbers that matter, not the location frequently it is measured. Apple began selling the Series 9 and Ultra 2 in the US without this feature on Thursday this week. Apple has appealed the decision. According to Masimo, the two companies have not spoken.
Apple.com.
#message #Apples #customers #caused #stir