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January 18, 2024
1:56 p.m
Dubai: “The Gulf”
This year, Saudi Arabia is expected to receive an estimated 30 million tourists who will spend at least one night there. The promising opportunities for the Kingdom’s thriving tourism sector will be highlighted during the Arabian Travel Market 2024 exhibition from May 6 to 9 at the Dubai World Trade Center, attended by thousands of visitors and exhibitors from around the world.
Last year, the Saudi government increased its expectations for the number of domestic and international visitors in 2030 to 150 million from the previous 100 million. The Kingdom aims to increase the economic contribution of the tourism sector to 10% of GDP by the end of this decade, thanks to significant investments in the tourism, hospitality and entertainment sectors, as well as the development of a large number of large and ambitious projects.
ATM 2024 will see exhibitor participation increase by approximately 50% and host a selection of prominent exhibitors from the Kingdom of Saudi Arabia, including Saudia, Flynas, NEOM, Dur Hospitality, Amsa Hospitality and the Royal Commission. For Al-Ula Governorate.
First time exhibitor
First-time exhibitors will account for approximately 17% of total participants from the Kingdom of Saudi Arabia, including Saudi Cruise Company, Tabuk Investment and Tourism Company, Al Badia Transport Company, Sixth Bay, Makkah Fairmont Clock Tower and others. The future of the Saudi tourism sector is one of the main topics that participants will focus on during the exchange of experiences and opinions between policymakers, industry leaders and travel professionals from around the world. It also improves communication and showcases the latest advances in innovations that contribute to the growth of this thriving market.
Danielle Curtis, Director of the Arabian Travel Market Exhibition, said: “We plan to shed light on this promising market through the Saudi Village at the Arabian Travel Market 2024 panel group, which will enable participants to identify new opportunities in the Kingdom and to benefit from it.
Data from the Saudi Ministry of Tourism suggests an increase in visitor numbers in the first half of 2023. The kingdom received 14.6 million tourists during the period, an increase of 142% compared to the previous year. There was also a noticeable increase in the country’s domestic tourism sector, with spending increasing by 16% and the average length of stay increasing to 6.3 nights, compared to 4.6 nights compared to the same period in 2022.
Global economic outlook
Saudi Arabia’s booming economy is driving growth across the Gulf region, according to the World Bank’s latest report on the global economic outlook. The Saudi economy is expected to grow by 4.1% this year, contributing to an expected 3.6% increase in GCC countries’ gross domestic product in 2024.
Danielle Curtis added: “The Kingdom is working hard to diversify its economy to prepare for the post-oil era and the tourism, aviation, hospitality, entertainment, entertainment and events sectors will play an important role in this transformation. “We look forward to welcoming a diverse group of exhibitors and delegations from the Kingdom of Saudi Arabia to the Arabian Travel Market 2024 and offering industry leaders from around the world the opportunity to learn more about this thriving market during this year’s exhibition. “
In line with the main theme of this year’s exhibition for the Arab travel market, “Empowering Innovation: Evolving Travel through Entrepreneurship”, the 31st edition of the exhibition will bring together key policymakers, industry leaders and travel professionals from across the Middle East and beyond. to encourage them to build new relationships and share knowledge and experiences. and identify innovations that could reshape the future of global travel and tourism. With the presence of a diverse group of start-ups and international brands, the exhibition will also highlight how innovators are improving customer experiences and accelerating the achievement of zero emissions in the travel sector.
The concept of eco-friendly travel is considered one of the key core themes of the exhibition this year, continuing the sustainable efforts that were central to the Year of Sustainability in the UAE and during the Conference of the Parties (COP28). which took place in Dubai late last year, and the Arabian Travel Market Exhibition 2024 will explore how the use of innovation can help achieve the United Nations’ Sustainable Development Goals (SDGs) and a more sustainable travel and tourism sector for future generations to accomplish.
The Arabian Travel Market exhibition attracted more than 40,000 travel professionals in 2023, including 30,000 visitors, marking a new record set by the exhibition last year. More than 2,100 exhibitors from around 155 countries took part in the exhibition.
The partners of the Arabian Travel Market 2024, held in collaboration with the Dubai World Trade Center, include the Ministry of Economy and Tourism in Dubai, the destination partner; Emirates Airlines is the official airline partner; IHG Hotels & Resorts is an official hotel partner; Al Rais Travel is the official destination management partner.
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