Plextor will soon say goodbye to the market. Kioxia has decided to phase out a brand with a very long tradition

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Plextor is a relatively well-known brand around the world under which SSD media was produced. For some time now it has been in the hands of another well-known company – Kioxia. The owner of the brand recently decided to discontinue the brand. This means that drives sold under the Plextor brand will disappear from the market. Some products intended for the business market continue to be offered but carry the SSSTC (Solid State Storage Technology) designation.

After almost 40 years, the Plextor brand disappears from the market. Recently, the drives sold under this brand have lost popularity, which is probably the main reason for the owner’s decision to stop offering the brand.

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Plextor is a brand that has been on the market for around 40 years. Although the drives produced by this company were not the most popular in our country, most people interested in the computer market had certainly heard of them. Regardless, the brand will soon disappear from the market completely. Plextor’s official domains are either unavailable or redirect to the SSSTC website. It is a Kioxia-owned company that exclusively offers products intended for business applications, including data centers. Some Plextor solutions are expected to be sold under this banner.

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Recently, the popularity of drives of this brand in the Western market has significantly decreased. Thanks to devices with Marvell controllers, the company achieved a breakthrough in the SSD market. Unfortunately, the company behind it was clearly late in introducing solutions for PCIe 4.0 and PCIe 5.0 media. As a result, Plextor began using controllers from different manufacturers, which required resource sharing. Ultimately, many customers turned away from the brand in favor of competing solutions, which was probably the deciding factor in the decision to discontinue. Plextor used to be known for producing high-quality CD and DVD drives, but the era of these devices is long gone. It is worth noting that SSSTC now honors all warranty obligations for Plextor drive owners.

Source: Tom’s Hardware

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