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Everyone is talking about the potential of AI and its combination with other emerging technologies such as big data, the metaverse or virtual reality when used in digital marketing. This rise of artificial intelligence makes many people forget about other techniques that do not go out of style, such as SEO or persuasive writing, among others.
Yes, AI makes it easier for us to perform certain time-consuming tasks such as writing content (scripts, articles or posts), studying trends and designing content strategies, but the use of certain classic strategies such as email marketing is also today still necessary and I would even say in the future.
What are the most important digital marketing strategies for 2024?
For all these reasons, today we are going to tell you which infallible digital marketing techniques will continue to work in 2024 to attract customers and increase your sales.
Next, we’ll explain which techniques you should incorporate into your digital marketing strategy and why email marketing is one of them.
- Video in all its forms:
This is what the data shows Video content is increasing every year. Its visual impact and storytelling ability make it an unmatched tool. Search engines prefer multimedia content, improving SEO and attracting more potential customers.
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This type of multimedia content offers many advantages: from create a stronger emotional connectionto improving information retention by effectively capturing the viewer’s attention.
And knowing how to deliver messages in a memorable and versatile way is one of its advantages. This type of content adapts to all channels and platformsFrom social networks to websites, webinars and other formats such as podcasts and scripts, you can use the tone or customize the message.
Aside from that, Consumers’ preference for audiovisual content is undeniableand your company cannot ignore this trend.
Brands are using immersive videos and interactive experiences to engage their audiences in more personalized and memorable ways.
Email marketing remains an infallible technique to engage with the public for several reasons. Through this strategy, companies can maintain direct and personalized contact with their target audience, resulting in greater effectiveness when communicating promotional, informational or loyalty messages.
In addition, email marketing enables audience segmentation, allowing personalized messages to be sent to specific user groups, increasing the relevance and impact of communication. For that andIt is advisable to use email marketing platforms that are feature-rich and scalable, such as: Mail relay.
This platform has a free version that offers many of these features such as: B. managing 20,000 contacts or sending 80,000 emails per month, and can be expanded in the future.
And email marketing is one of the best strategies to grow your business from the ground up. Think email marketing tools offer a variety of metrics that make this possible accurate performance assessment. From open rates to conversions, every aspect can be measured and analyzed to refine and improve future campaigns.
That’s because It is a direct channel between company and user, consisting of personalized communicationwhich makes it an infallible technique that you shouldn’t abandon if you want to build a better connection with your audience.
- Optimization for voice search and SEO:
With the rise of virtual assistants and voice-controlled devices, the Voice search optimization It has become an indispensable technique.
Brands need to adapt their SEO strategies to voice queries to ensure visibility in voice searches. Essentially, SEO is the compass that guides your business to search engine visibility.
By optimizing your content with relevant keywords and technical techniques, you will improve your position in search results and increase the likelihood that users will find your website before your competition.
Constantly evolving SEO is not only crucial to stand out in an increasingly saturated and competitive market, but also a long-term investment.
The reasons are obvious:
- Improves the Authority of your website.
- Strengthens it User trust.
- Increase conversions and improve leads.
- It increases position in search engines and can be combined with AI.
As you can see, not using SEO is not an option for your business. Quite the opposite. SEO along with email marketing, video content and copywriting They are one of the few essential tools that are part of the Swiss Army Knife that every business must have to succeed and grow in 2024.
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