Huérfana: the best clear craft beer in Mexico is produced in Saltillo

In Saltillo, the best craft beer in Mexico is produced and it is “Huérfana”, which for nine years under the slogan “drink local, drink artisanal”, in addition to offering a unique flavor, believe it or not, it is a nutritious liquid food.

The beginning

Sergio Treviño, owner and founder of Cervecería Huérfana, said that when this project began, they thought about the beer being distributed locally.

“The interesting thing about craft beer is that you consume local, in fact our slogan is “drink local, drink craft”, however we have sold to Monterrey and other states, but we are really focused on our points of sale, and in some restaurants both in the center and in the north of Saltillo, which handles our beer,” he commented.

To date, it is not only well accepted among the people of Saltillo, but also among foreigners who visit the state capital.

“We have been there for nine years now and it has been complicated, but we already have our customers, obviously foreigners come because they already have a culture, every foreigner who visits Saltillo often goes to try craft beer, in this case to Huérfana, but really our Regular customers are from Saltillo, they are people who have developed a taste for craft beer, and those are our main customers, I think we are 70% local and 30% foreign,” he highlighted.

A whole beer industry

From a small production, they went to numbers that perhaps at first they only imagined, as Treviño revealed that currently, between 3,500 and 3,800 liters of beer are produced monthly.

He added that in the last year they have had a growth of approximately 16%, when nine years ago they started with a production of 300 liters.

He announced that they have 12 different styles of line beer, which are available all year round; in addition to having endemic beers, one made with maguey and another with quince, in addition to all the seasonal ones.

He added that OctoberFest takes place in October, where six different types of German-style beer are produced; and in December four seasonal Christmas beers.

One of its main and original attractions is that a special beer is produced every month, as was the case in February where Beer Love was produced, in May a Session IPA “Mi Niña”.

In addition, they have two points of sale, the brewery located north of Saltillo, and the Taap Room which is in the Central Zone.

He highlighted that the third point of sale is about to open, this new Taap Room that will open in Parque Centro, where craft beer lovers will also be able to enjoy all its varieties.

Due to the above, he said that this year they hope to increase their sales between 15 and 20 percent, once the third point of sale opens.

The best craft light beer in Mexico is produced in Saltillo

It was the previous month, they attended the 14th edition of the Pacific Beer Cup in Ensenada, Baja California, with the participation of 1,098 labels, 230 breweries and 11 countries in the competitions, in which they managed to win five medals.

He recalled that among them, they won a gold one with the Mexican Lager, speaking of light beers, it won as the best Mexican lager beer.

With Mexican Light Lager they also won a gold medal; silver with Imperial Stout as well as Red Ale Barred Aged; and a bronze with Brown Ale.

“In nine years we have more than 57 dents in national and international competitions. On average per year we participate in three competitions such as Aro Rojo, Copa Quetzal, Cerveza México; There are five important competitions for us and we always try to obtain at least one medal in each competition, in this case we obtained five, we were the brewery that won the most medals and we were also the best beer at the festival,” he pointed out.

Huérfana: main producer of craft beer in Saltillo.

More than competition with other craft beer producers, mainly local, he said the real competition is with commercial brewers.

“I think that any consumer of commercial beer can migrate to craft beer, craft beer producers from all over Mexico, more or less we have 1%, so really the competition is not between us, it is with commercial beer, which is not a beer. bad but what we try to promote with the flavors and everything that comes with a craft beer that really is a living food,” he stressed.

In the case of Huérfana, he said that of the different beers they produce, in a ratio of 2 to 1, the light beers are the ones that sell the most, two are handled for one dark, and perhaps the same case is with the beers. bitter

Beer: rich, foamy and nutritious.

And as if he were at a tasting, Sergio Treviño explained that the difference between a craft beer and a commercial one is like orange juice.

“If you buy a natural one with freshly squeezed orange, you will have all the vitamins, minerals and all the nutrients of that drink, if you buy a commercial and pasteurized orangeade, you practically no longer have the benefits of the orange; It is the same in beer, when you buy a commercial beer, it is a beer that is stabilized, it is made not to be in the cold chain, in addition to being a well-brewed beer, but no longer with the original properties of a beer.

He stated that a craft beer, in the case of Huérfana, does not filter or pasteurize, the beer is stabilized with cold, a cool crash is done to clarify it, and voila, you are already drinking a craft beer.

“But you are not only drinking a craft beer, you are also taking vitamins, minerals, amino acids, proteins, practically craft beer is a liquid food, you have all those benefits, you even have some yeasts in small quantities that serve your tract, You have minerals and all the nutrients of the grains that are whole in a craft beer, that is the difference from a commercial one,” he concluded.

Mitsuko Tottori: Breaking Glass Ceilings and Inspiring Women

In April 2024, Japan Airlines (JAL) made headlines with the appointment of its new president, Mitsuko Tottori. Not only was Ms. Tottori the first female boss of JAL, but she also started her career as a member of cabin crew.

• “First woman” – BBC News
• “First former flight attendant” – The Japan Times
• “Unusual” and “no way!” – CFM News
• “Alien molecule” or “a mutant” – JAL Watcher Daily says.

“I don’t think of myself as the first woman or the first former flight attendant. I want to act as an individual so I didn’t expect to get this much attention.”

Ms. Tottori’s appointment was not out of obstruction due to lack of qualifications or experience, but because she came from a far less prestigious women-only junior college than most rookies who have made it that far in other Japanese corporations; this makes her qualification progressive as it proves that Japanese companies can make room for diversity in human resources.

“It is not just about corporate leaders’ mindset, but it is also important for women to have the confidence to become a manager,” says Ms. Tottori.”

The progressiveness demonstrated by JAL under Kazuo Inamori – then-77-year-old retiree and ordained Buddhist monk – appointed during a sweeping restructuring with a new board and management included promoting people from frontline operations like pilots and engineers rather than bureaucratic posts like most companies then did in Japan. He said at one point:

“I felt very uncomfortable because the company didn’t feel like a private firm at all. Many former government officials used to get golden parachutes into the firm.”

Ms. Tottori had experienced firsthand how rigorous aviation safety and soft skills training are in Japan Airlines. Just four months after she became a flight attendant in 1985, JAL was involved in what was then deadliest single aircraft accident in civil aviation history that killed 520 people on Mount Osutaka. She mentions visiting an exhibit showcasing aircraft debris, “so instead of just reading about it in a book.”

“Every member of staff at JAL is given an opportunity to climb Mount Osutaka and speak to those who remember the accident,” Ms Tottori says.

The public and Japan’s female population have celebrated Ms.Ttotori’s appointment with hope for further changes towards gender equality; less than 1% of Japan’s top companies are currently led by women. Her mere appointment and attendant media attention inspires girls and women alike within Japanese society

“I hope my appointment would encourage other women to try things that they were afraid of trying before.”

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A welcoming ceremony for Chinese tourists is held at the international arrival hall of Jeju International Airport. /News 1

As more than 100,000 foreign tourists are expected to flock to Jeju to celebrate the golden holidays in Japan and China, special events are expected for the tourism industry.

According to the Jeju tourism industry and Jeju International Airport on the 26th, the 10-day Japanese ‘Golden Week’ holiday from the 27th to the 6th of next month and China’s Labor Day holiday from May 1st to 5th coincide , and 100,000 tourists from both countries. expected to visit Jeju see During the Golden Week holiday, seven large cruise ships called at Jeju port, and international flights from Jeju expanded from the end of this month, leading to a significant increase in demand for foreign travelers.

Jeju Airport’s international flights operate 142 times a week, and the average number of airport users is more than 6,000 per day.

Direct international flights are expected to expand further even after the Golden Week holiday, with rapid recovery especially on Greater China routes.

The number of flights is expected to reach 186 times a week, surpassing the pre-coronavirus period, due to the increase in Chinese routes from July and the expansion of the Tokyo route following the Osaka route in Japan. Jeju Air started operating the Jeju-Beijing (Daxing) route four times a week. China Southern Airlines will operate direct flights between Jeju and Harbin twice a week starting in June.

It has been reported that Korean Air plans to operate a regular route between Jeju and Narita Airport in Tokyo, Japan three times a week in July, and is currently reviewing the final slot (possible aircraft take-off and landing times per hour) on for Narita Airport.

The Jeju-Tokyo direct flight route was last suspended on March 7, 2021. When operations resume in July, operations will resume after 3 years and 4 months. Jeju Island and the industry have made efforts to resume direct flights to Tokyo, Japan, but have had difficulty securing airport slots in Tokyo due to the growing popularity of Japanese tourism. Before resuming direct flights to Tokyo, we are preparing a variety of products to attract Japanese tourists.

An official from Lotte Tourism Development, which operates the Jeju Dream Tower resort complex, said, “We plan to operate an office in Tokyo in line with the resumption of direct flights to Tokyo to attract hotel and casino customers in Japan.”

Jeju Island aims to attract a total of 14 million tourists this year, including 12.8 million Koreans and 1.2 million foreigners. It is expected that the foreign tourist target will be easily reached due to the expansion of international flights.

The number of foreigners who visited Jeju this year on the 23rd of this month was 130,403, an increase of 334.5% compared to the same period last year. Kim Bok-geun, head of Jeju Airport at Korea Airports Corporation, said, “Not only has there been an increase in international flights recently, but the number of foreign tourists using inland routes has also increased significantly.” He added, “Foreign tourists can create higher added value than domestic tourists in terms of length of stay and consumption expenditure, contributing to the revival of the local economy.” “I think it will help a lot,” he said.

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