1705726554
01/19/2024 08:55
Business opportunities in Kenting were weak after the epidemic and the number of people declined during the summer holidays last year. (Photo by reporter Cai Zongxian)
[Reporter Cai Zongxian/Pingtung Report]The Wuhan pneumonia (novel coronavirus disease, COVID-19) epidemic has caused severe damage to the global tourism industry. After the epidemic was eliminated last year, tourism in various countries recovered. However, the number of tourists increased In Kenting, the main tourist area in southern Taiwan, the number of tourists increased by more than 90,000 last year compared to the previous year, and the number of tourists fell, especially during the summer holidays. Many hoteliers struggled to maintain operations in the region in the second half of the year. The Ping County Government and the Reclamation Management Office believe that this is related to the opening of foreign tourism, and will actively promote it to attract international tourists.
According to statistics on the number of tourists in various recreation areas in Kenting National Park, there will be more than 2.62 million tourists in Kenting in 2023. Compared with more than 2.53 million people in 2022 who are still affected by the epidemic, the number of tourists has increased by less than 100,000. Compared with the epidemic, the 4 million passengers in 2019 are still almost half and have not yet recovered, and are even less than the 2.63 million passengers in 2020 just before the epidemic.
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It is worth noting that Kenting has always been the most popular area for international tourists in summer, but the number of tourists in the last summer vacation (July and August) was 572,000, which was actually 8 fewer than the 661,000 tourists in the 2022 summer vacation. There are more than 8,300 people, which can be seen as a major warning for the local accommodation and tourism industry, which relies on the “peak summer season” to “sustain all year round.”
Regarding the failure of Kenting International Travel Service to recover on a large scale after the epidemic, the Kenting National Park Management Office believes that it cannot be ruled out that the national tourism environment and tourism costs are not attractive enough, which has resulted in locals being affected We are eager to travel abroad and international tourists are not flowing in. From the perspective of the national park, we will continue to develop in-depth tourist itineraries (ecological explanations, intellectual tours, community meetings) and attract high-quality travelers with sustainable tourism methods based on ecology, life and production.
The Ping County Government Communications and Tourism Office analyzed that after the country opened up, people began to travel abroad, resulting in a crowding out of the international travel market. In addition, international routes at Kaohsiung Xiaogang Airport have not yet been fully restored, making the southern tourism market less competitive. In addition to the annual events this year, Pingtung County will actively participate in domestic and foreign travel exhibitions and organize foreign promotion conferences. , such as Malaysia, Vietnam, South Korea, Japan, Singapore, etc., and invite foreign Internet celebrities to promote the popularity of Pingtung, hoping that foreign tourists will fill the gap in international travel.
In addition, in order to attract international tourists after entering Pingtung, we will continue to promote the “Foreign Visitors to Pingtung Promotion Plan” and will not rule out proposing corresponding preferential measures to attract tourists with the industry. We will also continue to plan new attractions, strengthen service facilities and strengthen the tourism industry in the future. Quality.
Business opportunities in Kenting were weak after the epidemic and the number of people declined during the summer holidays last year. (Photo by reporter Cai Zongxian)
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