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From Le Figaro with AFP
Published on January 10, 2024 at 8:33 am
Picnic, a home food delivery service founded in the Netherlands in 2015 and established in Germany three years later, arrived in Hauts-de-France in 2021. Wesley J/peopleimages.com / stock.adobe.com
The Dutch company Picnic, which specializes in home food delivery, announced on Tuesday that it had raised 355 million euros, which will be used primarily to expand its activities in Germany and France. “All shareholders participated in the financing round in December 2023», Picnic emphasized in a press release, citing in particular the German distributor Edeka and the Bill & Melinda Gates Foundation.
The 355 million euro fundraising will be used to expand Picnic’s activities in Germany and France, Michiel Muller, one of the company’s co-founders, told AFP, confirming information from Dutch media. Today, less than 10% of households in Germany can order from Picnic, compared with less than 5% in France, he said. “We want to increase this coverage to 50% in the coming years. This requires major investments in logistics, robotization, electric cars and people“, he added.
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40% increase in sales
Picnic also reported a 40% increase in sales: “around 1.25 billion euros» in 2023 and «assumes that growth will continue in the coming years». «Picnic’s sustainable model, in which groceries are delivered to your home for free using electric cars (…), are important reasons why investors are investing in the successful expansion of the online supermarket» estimated the company.
Picnic, a home food delivery service founded in the Netherlands in 2015 and established in Germany three years later, arrived in Hauts-de-France in 2021.”The picnic in France in 2023 has been going well. We deliver two to three times more than at the beginning of the year», explained AFP Grégoire Borgoltz, operations manager of Picnic France. 2024 will be a year”a bit dual“, he expected. Picnic wants to “become”rentable» in the cities where it established itself almost two years ago, and “Continue your expansion, gain ground (…) and become the market leader in home delivery» in the countries where he is.
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