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Alquería announced that it is entering the new “Snacks” business, having purchased, through its subsidiary CPNS SAS, 51% of INADE, the company that owns the Vitad brand, which has more than 36 references in 4 categories of snack products has. , premixes, nuts and flour.
These include potato chips, chocolate chip cookies and pancake mixes.
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“Two years ago we announced the purchase of Quesos del Vecchio and today, with this new alliance, we consolidate our vision to further strengthen ourselves as a multi-category company offering products such as cheese, milk, yogurt, arequipes, creams, etc. offers. among others. Innovation and the search for synergies have become key factors in meeting the needs of Colombian consumers,” explained Rafael Álvarez, CEO of Alquería.
At the same time, with this transaction, INADE will be able to strengthen its Vitad brand through a broad sales and marketing network.
“When we founded Vitad, our dream was to reach every Colombian household, which is why this step is crucial for the growth of INADE and its Vitad brand. This alliance allows us to strengthen our logistical and operational capacities so that we can strengthen our presence in the market hand in hand with a company with more than 64 years of tradition with which we share the vision of promoting the world country “said Andrés Felipe Pulido. , co-founder of INADE (Vitad).
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