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So far, the mobile phone industry has been dominated by a manufacturer that has been a leader in smartphone sales and market share for many years – Samsung, of course. His biggest competitor was Apple, which was constantly on his heels, but was never able to overtake him in annual statistics. However, nothing lasts forever these days, so it’s time for big changes.
After many years, Apple takes the lead in terms of market share and sales of its smartphones. Samsung has to give way to the new king of the mobile phone industry.
Microsoft is one step away from permanently overtaking Apple in the category with the highest market capitalization
The relevant (preliminary) statistics come from the International Data Corporation (IDC), which has compiled the companies with the largest shares of the smartphone market. Already in the fourth quarter of 2023, Apple was able to show both more deliveries than others and an overall market share. However, the company took the lead for the full year for the first time and closed the year with a share of 20.1%, an increase of 3.7% compared to 2022. Samsung, the previous market leader, was not doing well because this time the company recorded negative statistics: the company’s market share was 19.4%, which corresponds to a 13.6% worse result if we consider the previous year. The situation is interesting because in the case of Samsung we have smartphones to choose from in many price ranges and the cheapest models are available for just a few hundred zlotys. Things are completely different at Apple, where we have to spend a lot of money on almost every model.
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The statistics also show another winner, Transsion, which has three smartphone brands: Tecno, itel and Infinix. In this case, the company’s market share is actually 30.8% higher (compared to the same period as in the case of Apple and Samsung). The changes in the mobile industry are truly significant and the current year 2024 could only deepen them. Customers are increasingly leaning towards high-end smartphones, but also invariably towards the mid-range, as the Transsion example clearly shows. When analyzing Apple’s situation, some might conclude that it has a slight advantage over Samsung and minimal differences in market share statistics. However, if you compare the annual percentage increase/decrease data, things look a little different, as Samsung was the only company to see the aforementioned 13.6% decline in market share.
Source: International Data Corporation
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