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Are you tired of trolls and their all kinds of insults? Publishers like Activision have taken matters into their own hands. Their artificial intelligence has already called 2 million of these pests to order…
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They have the ability to make online gaming painful and tense. They are the trolls. Bullies who enjoy challenging other players, insulting them, making homophobic, racist or other comments. Your adrenaline: pushing the other players to their limits.
The franchise call of Duty has been present for several decades and its diverse opus are among the most popular games in the world. Each game typically attracts hundreds of thousands of players daily. The last opus, Call of Duty Modern Warfare 3 is one of the current bestsellers on Xbox Series X and PS5. Needless to say, Activision, publisher of the franchise, may want to spare its players from unnecessary inconvenience – after all, the stress associated with the game itself is already great enough.
Put an end to the trolls
Activision felt it was necessary to put an end to the trolls. Players themselves were asked to report cases of abuse, but according to Activision, “ only one in five users reports disruptive behavior “. The editor of call of Duty Therefore, last year ToxMod was developed, a moderation tool controlled by artificial intelligence. ToxMod was first offered in beta in the fall of 2023 before being widely released worldwide.
2 million accounts targeted
What does ToxMod do? It identifies “disturbing” comments in 14 different languages. The result didn’t take long to arrive: 2 million accounts were targeted. And Activision says it has seen a gradual decline in violations of its online policies.
« Call of Duty reduced the number of repeat offenders by 8%explains Activision. Actions will be taken against anyone found violating the Code of Conduct, such as disabling voice and text chat worldwide and/or restricting other social features ».
The Code of Conduct discussed here includes treating other players with respect and zero tolerance for bullying and harassment, as well as comments related to race, gender identity or expression, sexual orientation, age, culture, faith, mental or physical ability. or country of origin. Activision noted a 50% decrease in “severe cases” since November 2023.
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