YouTuber Shuka (left) and Lee Bok-hyun, head of the Financial Supervisory Service, are taking commemorative photos at the ‘Financial Supervisory Service Financial Education Public Relations Ambassador Appointment Ceremony’ held at the Financial Supervisory Service in Yeouido, Seoul on the 6th. [사진=금융감독원]
In the future, Shuka will participate in the production of financial education promotional videos for the Financial Supervisory Service and attend major financial education events. Lee Bok-hyun, Director of the Financial Supervisory Service, directly presented Shuka with a letter of appointment at the ‘Financial Supervisory Service Financial Education Public Relations Ambassador Appointment Ceremony’ held at the Financial Supervisory Service in Yeouido, Seoul.
Director Lee said of Shuka, “It is receiving a lot of attention and love from the public based on its extensive knowledge and field experience in finance,” and said, “People are well aware of the importance of financial education and are interested in various educational programs. I look forward to working as a public relations ambassador so that I can have it.”
The judgment that Shuka’s role and image matched the role of financial education performed by the Financial Supervisory Service to protect consumer rights led to the appointment of the public relations ambassador.
An official from the FSS explained, “We plan to continue to make efforts so that many financial consumers of various classes can easily access financial education and acquire the right financial knowledge and attitude.”
On the other hand, Shuka is the operator of ‘Sucar World’, an economic and financial YouTube channel. He is gaining popularity by explaining difficult topics related to economy and finance in an easy and pleasant way. There are 2.77 million subscribers to Sucar World as of the end of last month.

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