Having just ended his relationship with Kyrie Irving, Nike will soon have another star point guard to represent the swoosh. Grizzlies franchise player Ja Morant (23) should indeed soon be entitled to his first signature shoe.
Having your own signature shoe is the hallmark of superstars. And there is no doubt that Ja Morant is now part of it, he who is about to have his own model according to information from Shams Charania of The Athletics. We already had rumors last September, but without the formalization that comes with it, it is now about to materialize when it was clearly in the cards for several months.
Memphis Grizzlies All-NBA star Ja Morant is in line to receive a new signature shoe from Nike in the near future, industry sources tell @TheAthletic @Stadium. The parties have been working on this for several months. https://t.co/RzKf9JEif1
— Shams Charania (@ShamsCharania) December 5, 2022
Yes Morant acquiring his signature shoe within the number one equipment supplier in the basketball universe and more specifically the NBA, we want to say that it is completely logical. For some like Kevin Durant (another Nike athlete), we are simply talking about the future face of the biggest basketball league in the world, a phenomenon that mixes great offensive performances, highlights of insanity and alpha personality. The kind of mix that represents enormous marketing potential for Nike, determined to ride the Morant wave for big years ahead.
For Yes, under contract with Nike since being drafted by the Grizzlies in 2019, that will obviously allow him to pad his bank account a bit more after the huge contract extension ($194 million over five years) signed this summer, but Above all, it confirms the new dimension it has taken on since last season when he established himself among the credible candidates for the title of MVP.
Yes Morant now joins LeBron James, Giannis Antetokounmpo, Kevin Durant and Paul George in the closed circle of players with a signature shoe at Nike. Not bad the VIP circle.
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Source text: The Athletic
