Work begins on the building complex that promises to revitalize downtown Rosario

In a meeting that combined art and live music, ambient lights, virtual and augmented reality experiences, this Thursday it was presented in Rosario Iconcenter, the mixed-use real estate complex that the Argenway firm from Rosario will build in the downtown area and that promises to revitalize the urban core of the city.

With the final approval of the Municipal Council and after two years of project development, this Monday the demolition works will begin on the “L” shaped land located between San Lorenzo and Presidente Roca streets. There, in the same place where the presentation took place, the Hampton by Hilton hotel with 103 rooms, an elliptical tower with 44 residential units, three underground levels for parking and services, plus an open-air pedestrian promenade with commercial and gastronomic spaces.

Iconcenter & Hampton by Hilton Rosario is being developed by Argenway, the Rosario firm focused on hotel-real estate businesses, which after successfully developing and opening Hampton by Hilton Bariloche, managed to become one of Hilton’s main allies in the Southern Cone.

“Being able to start with the demolition and today officially present the project with all the details means a great achievement and celebration,” he said. Lisandro CristiáCEO of Argenway.

This is how it will be in the new building complex that will revitalize the center of Rosario

The location of the project will generate a new approach in a city where most of the new developments tend to be located along the waterfront. East return to the urban center it is proposed to revitalize the area and generate a revival of commerce with the movement that will give this area of ​​the city.

In the words of Cristiá, it is a “commitment to revitalize the downtown, with a disruptive project a few meters from the Paseo del Siglo or the Rosario Stock Exchange. We are convinced that the financial center of Rosario needed to have a project like the one we are presenting today and we hope it will be revolutionary in the city”.

The event was attended by more than 120 people, including municipal and provincial authorities, investors, Hilton executives, advisors and strategic partners. Cristiá and Victoria Gronda, from Argenwaywere in charge of presenting the promoters and protagonists of the undertaking, who disclosed details of the project related to financing, architecture, social impact, among others.


Foto: Cecilia Woelflin / Argenway

Among the exhibitors were Facundo Lozada, Hilton Development Manager for Argentina and Uruguay; Ignacio Podetti, representing Hampton by Hilton Bariloche; Florencia Caballero, architect from Argenway; Guillermo Banchini of BAarqs; Natalia Feldman and Matías Galíndez, from the Fixit agencyadvisors in sustainability, social innovation and high-impact developments.

They were also accompanied by the Minister of Production, Science and Technology of Santa Fe, Daniel Costamagna; the provincial secretary of tourism, Alejandro Grandinetti; the Undersecretary of Tourism of Rosario, Alejandra Mattheus; and the councilor from Rosario Veronica Irizar.

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Rosario on Hilton World Map

“As a representative of Hilton, it is an honor for us to set foot in a city as important as Rosario for all of Argentina,” said Hilton Development Manager for Argentina and Uruguay, Facundo Lozada, during the presentation this Thursday.

The presence of an international chain hotel such as Hampton of the Hilton chain -the first in the province of Santa Fe- bets on generate a new attraction for the city, proposing a new alternative for tourists and corporate travelers, but also for citizens of Rosario.

We want to positively impact the Rosario community, generate new jobs, attract investors to the city, generate through our distribution channels the presence of local and international guests, who invest directly or indirectly in the city”, Lozada pointed out. “For Rosario it will mean being on the global map of the Hilton chain, with 140 million customers in the world, and with international standards of the highest level,” added Cristiá.

The financing format for Hampton by Hilton Rosario will be that of “condo-hotel”, in which each room is a functional unit that belongs to independent investors. It works under the “pool” system and the profits from the pool are distributed among all the rooms and income generated by the hotel in any way. This business model, which projects higher profitability than traditional real estate through a 30-year trust, is the same one implemented by Argenway to develop Hampton by Hilton Bariloche, which opened at the end of 2019.

Innovative and collaborative architecture

“We could easily make a building without any complexity and perhaps faster. But we were convinced of the opportunity we had to intervene in the city in a different way, much more collaborative and aligned with the strategic objective of the Municipality to reconvert the center of Rosario”, assured the architect Florencia Caballero, from Argenway.

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According to the promoters, the project will respond to the triple impact objectives. In this sense, they are already working on the choice of construction materials, the treatment of waste, the choice of taps and toilets that allow water saving, as well as the recovery of rainwater for reuse, among other strategies.

During the event, the start of the sale of the elliptical tower apartments was also announced. the tower of 21 floors will include 44 units from 1 to 3 bedrooms and exclusive floorsand will be crowned with an infinity pool and other amenities, in a disruptive design in the classic skyline of the Rosario financial center.



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