Despite the desire to reassure its network and its customers following the announcements of the Renault-Nissan-Mitsubishi Alliance at the end of May, the smallest of the three manufacturers could well leave Europe for good in the fairly near future.
At the end of May, Renault-Nissan-Mitsubishi may have done everything to present a finely tuned strategy for the next few years, we cannot help but doubt. Not of the solidity of the Alliance in the medium or long term, but the consequences of this restructuring plan on the lives of the three manufacturers in the near future. Especially for Mitsubishi, whose activities will be refocused where it performs the most, that is to say in Oceania and Southeast Asia. Considering the weak results of the mark in Europe, one could even deduce that the Japanese were going to withdraw from the Old Continent. A few days after the announcements, he however hastened to reassure his network, which would then have obtained guarantees. But according to our information, the story will ultimately be quite different.
Europe may represent around 10% of Mitsubishi sales in 2019 (1.1 million vehicles worldwide), the next Eclipse Cross and the plug-in hybrid Outlander will indeed not be sold here. A surprising and late announcement which means, in a nutshell, that the Japanese should not stay very long on the European market. Because the Eclipse Cross, a 4.41 m long SUV presented in 2017, was precisely cut for the old continent, a fortiori with an electrified engine. The same goes for the Outlander, which compensated for its lack of notoriety with satisfactory services and a “plug-in” version without too much competition since 2015. The non-importation of these two models leaves little doubt for the future, because it is difficult to count on the confidential sales of the Space Star city car or the L200 pick-up.