The patrimonial? “No thanks”. What about the inheritance tax? “One possibility, certainly not the solution to eliminate inequalities”. Philanthropy and solidarity? “Fundamentals”. And the merit? “Still undervalued”. The real turning point to change things? “Focus on education and training”. Between more or less clear-cut positions, the rich in Italy have agreed to be looked into their portfolios and, for the first time, break the silence on one of the most controversial taboos ever: what it means to have money.