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We believe in a pragmatic approach, in offering smokers something different

What role does innovation play in the tobacco industry, was one of the axes addressed Julia Centeno, Director of Marketing at Massalin Particulares. In this regard, he maintained: “We have been in Argentina for 120 years. Massalin is affiliated with Philip Morris International. We have 2,000 employees in Argentina, who are going through a very deep transformation of the industry every day. The cigarette is a harmful product that demands a solution for all smokers around the world. We have millions of smokers who deserve a solution. And we believe in a pragmatic approach, offering smokers a different product.”

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