To mount its upcoming video game offering, the streaming platform has just hired a well-known senior executive from Facebook.
The Los Gatos firm confirms its ambitions in video game streaming. She hired Mike Verdu, former head of game development at Electronic Arts and immersive content at Facebook. Also passed by Zynga (“Farmville”), this veteran of the sector is recognized in the constitution of game catalogs.
Netflix was looking for a framework to launch this alternative to Microsoft’s Xbox Game Pass and other Apple Arcade. The company has also already started advertising positions related to game development on its website.
According to Bloomberg, Netflix could offer games alongside streaming content “in the course of next year” and without any direct supplement. Co-director of Netflix, Reed Hastings had declared in the past that video games, and in particular “Fortnite”, the battle royale title belonging to Epic Games, ultimately represented the strongest competition to keep its customers.
“There is no doubt that games will be an important form of entertainment and an important component in deepening this fan experience,” added COO Greg Peters, to whom Mike Verdu will now be accountable.
All the giants of the net are attracted by a growing video game market which represents a 175 billion dollar industry, according to the latest study by Newzoo, cited by VentureBeat. But the competition is tough in cloud gaming. Google in particular closed an internal studio which was to supply its Stadia service. Amazon has experienced a resounding failure with its big-budget game “Crucible” and hopes to take advantage of the availability of its Lumberyard game engine.
Netflix has not yet defined a development strategy. The company would like to start with a few games and build on them, a form that has been successful with the playoffs.