“I’ve never seen a category grow so quickly,” says a Nestlé manager. What the Swiss buy and who is left behind.
Angelika Gruber, Barbara Reye
Some buy them for climate protection reasons, others feel sorry for the cows, and many are just curious. Regardless of the motive behind the consumption of veggie milk, it is increasingly finding its way into Swiss households.
These have long been no longer just made from soy, but in all varieties made from oats, almonds or rice. The market for plant-based milk alternatives is growing rapidly. Now big food multinationals also want their piece of it.
Nestlé also wants to get involved
Nestlé is planning to start selling a plant-based milk made from yellow peas in the coming weeks: initially in France, the Netherlands and Portugal and a little later in Switzerland and other European countries. The product is slightly yellow and should taste neutral. Nestlé markets it for all areas of application – from breakfast cereals and coffee to cooking and baking. The new product will be called Wunda. The peas come from France and the production takes place in Spain.