Add value to sheep’s wool to create a completely biodegradable, made in France cooler. This is the funny idea that two young women from Lot had at the head of the company Chanvre & Co, based in Reyrevignes. Cinthia Born, former seamstress and Elodie Madebos, costume designer, have teamed up since August 2019 to create the first insulated bag without any plastic. They work for this with three sheep breeders from Lot and Tarn-et-Garonne.
“We found that 80% of French wool went to China to create clothes before returning often to France when we are the country of fashion,” explains Cinthia Born, one of the founders of Chanvre & Co. For better using this material, I went back to my sewing lessons, which reminded me that wool is an excellent insulator. This is how the idea of a sheep’s wool cooler was born. “
A real tour of France
After a call for crowdfunding on the Ulule site, pre-orders are pouring in, around 651 pieces. The wool is harvested in the Lot, then goes to Gévaudan to be washed, goes to Limousin to be transformed into felt which is cut in Nantes. Two models of isothermal bags are available, including a family size, between 50 and 75 euros, under the Mouton Givré brand.
In one year, designers from Lot have sold nearly 1,500 copies of this eco-friendly cooler. To meet the demand, a new seamstress joined the team in September.