# Nike shares plummet 10% after weak revenue outlook and layoff plans underway

> **Newsylist Open Intelligence Dossier** · First detected: 2026-10-02 13:29 UTC · Category: Business · Sources: 4 · Current Velocity: 2

## Key People, Organizations & Locations
Nike

## Multi-Source Evidence Table
| Source Outlet | Headline | Published (UTC) | Verification URL |
|---|---|---|---|
| WWD | Despite a Longer-Than-Expected Turnaround, Here’s What’s Working for Nike | 2026-10-02 10:00 | [Source Link](https://news.google.com/rss/articles/CBMiuwFBVV95cUxOYzJSR21RLTdRVTNuY2dqMDVFN2RBVzM4UXNreEJyRVVjY19sZjBidkdNNnVuTVpBMXZZNVBwNXNkVWp0OGZIYm1zMnl2R1hQZ09jQmtEbVR1Q3pjbENrNXZiY25OQ1pSNEx0NTVaX1NROHl0cV9tWEYzc1NpUHY2c1ozdWNwUG4xd2pwOUZJVTY2SzB4QjhnNWlxY3dDM21Ba1A1ZFhfODBDY2s3UEljNUxTQ19ndUQ2OWtB?oc=5) |
| Yahoo | Nike Announces New Restructuring, Layoffs; Stock Dips to Lowest Level in 13 Years | 2026-10-02 10:00 | [Source Link](https://news.google.com/rss/articles/CBMilgFBVV95cUxOQWJueHBfZ3ZKdjB3clI1TmhiNXlESnR4ekhITnRITHROMFdsdERITXR4MXFCbExMVjRUbElaZTNOZXZGYVFmckpGaHk3dy1WMlpRSnEtWFdITjhuMWhzR2JOZnpSeUhZU3h3c0d2dVVwVGpXUk1CU040TzdGNTdaSTRkQmZEdU1KeGg2dVVkY0NMQU14bkE?oc=5) |
| The Motley Fool | Nike’s Turnaround Hits a Speed Bump on Disappointing Fiscal 2027 Guidance. Should Investors Run for the Exits? | 2026-10-02 10:00 | [Source Link](https://news.google.com/rss/articles/CBMi5AFBVV95cUxPRlM5SmVGd2lTaUJJeW5UNGZxMVJLTXFia0lvQzBTOGtuR3FlWEVvemF2ckRkZGltRDlZSElveDBOdW9WN2tiSTdSUTVjbTlBa255VWk4dWktRnVPZDlSUnNJUC1sUFotQjljLUZQVm1TaU1QaDl0VDRtRHJKUjhiSU1LZXRqQnVfaGpZNGJhZVRvRlhiSVRCdlV5OGVpcGNLQnEyeGNLblBJVmlQM1ZtazFVNGNzeTRqSHB6YW9NUDZVZl9aSUJBeGZudk1nZEVHd2ZHQmtVR1lxM0hHbmZNYWR2UF8?oc=5) |
| Reuters | Nike's struggles test investor confidence in CEO Hill's turnaround effort | 2026-10-02 10:00 | [Source Link](https://news.google.com/rss/articles/CBMiyAFBVV95cUxNWmtjTU5zNWQ5RUQ0VHBWSlVlLWVRNTdLLWhoM0hid2RBTkVRWm5oV2ZjR21BN2pKT0N6Ml94TzlRZ0tlX19USmZsNGhROW5pckgxUXZGOURXRDNEMnpPUW9ld0tCeG0wQVpRUzZzSkV4ZVhpWTU1NkpSZVZoUG94dEtQbDc0dzY5c2ZWTE9ac213WnR0Y0F4UHZNMUx1dmtpa2JSam9JLXMySHNweTQxWGVPQXVLcmhudWgtdGdmOGVTek5ydW93Sg?oc=5) |

---
*Canonical Source: https://www.newsylist.com/trend/2026-10-02/nike-shares-plummet-10-after-weak-revenue-outlook-and-layoff-plans-underway*
*Synthesized by Newsylist Open Intelligence Engine under E-E-A-T journalistic standards.*