# Nike stock drops as revenue falls short of estimates, China sales plunge again

> **Newsylist Open Intelligence Dossier** · First detected: 2026-10-01 21:29 UTC · Category: Business · Sources: 5 · Current Velocity: 7.27

## Key People, Organizations & Locations
China, Nike

## Multi-Source Evidence Table
| Source Outlet | Headline | Published (UTC) | Verification URL |
|---|---|---|---|
| businesswire.com | NIKE, Inc. Reports Fiscal 2027 First Quarter Results | 2026-10-01 20:58 | [Source Link](https://news.google.com/rss/articles/CBMirAFBVV95cUxObFFGTmJ5MVd3b1dwdE9HbEpWRC1ZaTVPSUREZE42MVhwWThUSEJTOElNdEdyeUtmd1liQk5sM3d6OGVKRDFvbjRxUlFTQmtHMDZpU1NIMTg4aVc1Y25NOUpLX0VFNVJQY0YtUFlXYkxWZU1yQ04zOXhxcFE1VFhiMlh6SXJralktNDdnU0hKeEo3UDQ0ZDNIMzUxNjg0YU5jVnAzajVRcXh1dTBq?oc=5) |
| finance.yahoo.com | Nike stock sinks as revenue misses estimates | 2026-10-01 20:58 | [Source Link](https://news.google.com/rss/articles/CBMiowFBVV95cUxQa0doODZlSk1nTU8yWUN5TjBFdjVwVzgzVVdSYVFTakpnRFI3VzJMZVVxWFhIM3BIYVp5bUtzRUZfY1NaRWUwLXNjNmRBMWRqb29HUWxZUWVOOGVhZ1VtWlN2Z3F2RktCOHNkb0tWWFNBbmlnQXNMZU1VeUZiRzhkdVRZY0tFZmxCeTJlWmg1THl1XzJJQjNVdFh2WGNkRGpxRWhV?oc=5) |
| OregonLive.com | Nike announces new restructuring, layoffs, as stock dips to lowest level in 13 years | 2026-10-01 16:00 | [Source Link](https://news.google.com/rss/articles/CBMixwFBVV95cUxPR282eUpkb3U2Q0tvUW5BandGVWFMMldBenhfVHptSVZiMUFOSkVJbnhHdUY4OEYtbEtqRFdyMWI5Z3RDTHlUaHh6NGJaZUdyVW1VeGhndFFrbTdCakpldkg2UWJYYTBTaHg4TXJyVkNUaHhLSHVOVm1oNHY1RmdYV2xVbFFiWGtJLUdseEhCRTFNdkVZOUhUN0xzWEx0a3FIWnVTM0tOSjZJTkJzcnNNY0pIcURyYUdiQXNaMlRIcGVFam5VQXow0gHbAUFVX3lxTFBpdmQwdzY0YmhoX21pTjMtWmI5LWpEM0pRRDNTamo2TUdGTVR4ZnNQMTBlUmhIVUVjVWRzWU8wNHBjNVl4WThreTRsdEdwNlF1XzJfVTN4V1Y4b2c3bWhkSTQxc2xVakxLb2V1cWdKOXNReTF4aW1EUjFrczlWS2dqZTh0a2NXTDJScUd) |
| Bloomberg.com | Nike’s Results Fall Short of Estimates as Weakness Persists | 2026-10-01 16:00 | [Source Link](https://news.google.com/rss/articles/CBMirwFBVV95cUxQa2xYbi1jR2RTb3JHd0d1bEhxa2xHY05TbkluRHkyUDZ5bmNyenpwTWpIaExNakY0ZkhwaTdmSFlodHYyTXYzN29hc29YbG51dzRXbWt1UDlfZzlTc0JQY2lJTF9odTBBbVQ5Wk50c3dkSmt0YVdwWUFUbFIzbzlDcU0xc2FiSnZ4aXh4dFAtajJVR0JqZF9Ld3VxRXhOX0FpVFliZnd6cUNONmdGU3h3?oc=5) |
| BBC | What's gone wrong at Nike? How the world's sportswear giant lost its mojo | 2026-10-01 16:00 | [Source Link](https://news.google.com/rss/articles/CBMiW0FVX3lxTE8xbHVWYzFRV1N4UHNyX2tybFpvVFJmUFdHSUJCZjNUM2wxY3dqOG1uRTA1UGZVemEzeFZPYUdSd19NUHFoMkhiUlhTdzhrSGFrZDA0QjEtTGNYQ2M?oc=5) |

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*Canonical Source: https://www.newsylist.com/trend/2026-10-01/nike-stock-drops-as-revenue-falls-short-of-estimates-china-sales-plunge-again*
*Synthesized by Newsylist Open Intelligence Engine under E-E-A-T journalistic standards.*