# How DraftKings Uses A.I. to Target the Gamblers Likeliest to Lose

> **Newsylist Open Intelligence Dossier** · First detected: 2026-09-19 18:29 UTC · Category: Business · Sources: 7 · Current Velocity: 5.95

## Key People, Organizations & Locations
Target, DraftKings, How, Lose, Uses, Gamblers, Likeliest

## Multi-Source Evidence Table
| Source Outlet | Headline | Published (UTC) | Verification URL |
|---|---|---|---|
| SuaraGarut.ID | DraftKings Used AI Model to Target Vulnerable Gamblers | 2026-09-19 15:41 | [Source Link](https://news.google.com/rss/articles/CBMie0FVX3lxTE5UQ0RGcDZNVDY2QTBsYUhhaW5LNUF0dEZxM0JSSW1lbmlYNXlxbTZKTUdnWjh2U3JpQXRmOVRrRnAwajZSN2NvbU9NSjFMZWRHT2h2VVlhTEJSeTliUERBZGVjUGZ0bEZTTjdfLWtPcW1OSjFFWDZtbGo5VQ?oc=5) |
| Tech Times | DraftKings’ Promotional AI Scored Bettors by Addiction Markers, NYT Investigation Finds | 2026-09-19 15:41 | [Source Link](https://news.google.com/rss/articles/CBMi0wFBVV95cUxNT3NTNTdBemhLMF82b0dBQ0pLUzd3ZjBnRDdDVk1LamtmM1pwOTV2OEk0MXlhSk9EeFdEU0thd2tIcjRXTkNJNVMwRmNqVWtweHdtQUNDVXNwcGdxbU11aWJIZ0p0MzgtWjBDZkVTYlp6SC1MRjd6OVI3TmNwMENpUGt3d0VzMHhTejhESnVYWHVHdGhESld6OHdQS2FyQmt1NEdqYUIyazdrX3V2MUJ1V0dVOHZZSndBeEc5SlpBSlBNbzNhTEhna19nb3VhUV9lbkpZ?oc=5) |
| SuaraGarut.ID | DraftKings Uses Artificial Intelligence to Target Unprofitable Gamblers | 2026-09-19 15:41 | [Source Link](https://news.google.com/rss/articles/CBMib0FVX3lxTE0tZk9oN1VVUVcySmRxdlROSnhld3pxYjVwY3AtZ0hRZmJHRUJZQkFrM19QZF9Ud2hSaW1UZ1N2OWdyek1ZRTVPM0xhTzBGdnFwTHc1LXd6S0VZMmY5Z0YyTVc1UDV6bG5wU0tLMk1JTQ?oc=5) |
| NYT > Business | At DraftKings, AI Targets the Gamblers Likeliest to Lose | 2026-09-19 15:41 | [Source Link](https://www.nytimes.com/2026/09/19/business/draftkings-ai.html) |
| BroBible | DraftKings Is Utilizing AI To Identify Gamblers Who Are Most Likely To Lose Bets And Prey On Them | 2026-09-19 15:41 | [Source Link](https://news.google.com/rss/articles/CBMihgFBVV95cUxQN3F2S3U3MEpleVFoTkdHVjR0MjQya2R1cHNuWGJ5aTJpVWFHQXhPVXZ2b05ZUmtUeEZMYW5YY1hyeEF0dEhraHRsU2ZBOTdpeXluSkJPTjZuWGdoR2VTNnlZQnhhMmVtaXktUVIxNjVDMzlLNW8yMDJUbHUxZTVGLXFDS04tdw?oc=5) |
| Yahoo | DraftKings Used AI to Target Bonus Bets at Customers Expected to Lose the Most | 2026-09-19 15:41 | [Source Link](https://news.google.com/rss/articles/CBMijgFBVV95cUxOOUdneDVtNHp5Q21Ra2dJQWM3MDRac3VoZGc3SUl0enh1VXNfUVpKa09YS2Z5eEFfNFlmRWZ0ZXFobW01Vkk4TjY3a2VPNnFJRUN1WktDQTcyZmh6QmxqYUNrLUVtSHdVTzFmanJISk0wbEk5RTJYXzFMNGpidTgwYkY5ZzdGanhkTVhUSGp3?oc=5) |
| The New York Times | How DraftKings Uses A.I. to Target the Gamblers Likeliest to Lose | 2026-09-19 15:41 | [Source Link](https://news.google.com/rss/articles/CBMib0FVX3lxTFBzUFZ1NmVuRDZ0WGhvT1BiZUdldFg3ZkpIS1VLOHg0RTdDc0pCQnFKc25tZUNnQnJzcVgyaHNzX3JLdFZqa1h4RjFJT0NGaC1JN1pXZWpPNEZtdlprQlhMdk9YVDBEX01BYkNxYzNQaw?oc=5) |
| Moneycontrol.com | How AI is being used to find gamblers most likely to lose | 2026-09-19 09:00 | [Source Link](https://news.google.com/rss/articles/CBMitAFBVV95cUxOYm1JUzdDWDMzZTdYdHhQUk8td25HMXJjSkpMVFpWZmlCeVQ5M2Rhd2hSUUR3RUFNcDBiTURqS05VdC12S0xieDZHTWxoa1VweFNEa1NfaTVic3RNQVdmSUE5NHcteWdkTkNGS21hcU1QMjdvRHNiQlZvalNHeTVJTEtsaVNCb2swRFdGWWIxbk92SkJmdDhiOE41WTNLdm9yYUN5VFJaVzdoMWRLSm5FRHN0amrSAboBQVVfeXFMT2VPY29nMzFleGhWdXg2X0JGeThWUGQ5OFAxejhHdm5KQXZ5VndKbVBkRlJEQjY1WW5NUERQU3VGYVVsNjZpX2tDdlVMdHF3OERxZzVzbEhrd3lKX0wwbTk0ZHpsUlI2eW1NVHFrNE9EUWY5c002WEtBRVJ0aU5tNlI4aU56S0Q0d19nMzhuLVhqVEpXYmZGNG1iWEhDbFZ) |
| SuaraGarut.ID | DraftKings Uses Machine Learning Models to Target High Loss Customers | 2026-09-19 09:00 | [Source Link](https://news.google.com/rss/articles/CBMihgFBVV95cUxOdk00MDJyVU1sLVZVVEdUYnB2Vlp6UVRqS28zczh5SzVYMUlQWlR5MTVvajA4TzYtREZRN29URGdoR0dLOFRhQUJVZXpKa3FCNFVuN21sS0cyczBNemV2NkVOemRRZUphV0EtVXVlTTBwZUpRYVE5alBYbUFSdHUzWnB0dTdBZw?oc=5) |

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*Canonical Source: https://www.newsylist.com/trend/2026-09-19/how-draftkings-uses-a-i-to-target-the-gamblers-likeliest-to-lose*
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