# On Holding shares plunge 22% after Q2 sales miss, lowered growth outlook

> **Newsylist Open Intelligence Dossier** · First detected: 2026-08-12 09:29 UTC · Category: Business · Sources: 5 · Current Velocity: 3.35

## Multi-Source Evidence Table
| Source Outlet | Headline | Published (UTC) | Verification URL |
|---|---|---|---|
| WSJ | Why a Premium Sneaker Brand Just Throttled Wholesale Growth | 2026-08-11 09:41 | [Source Link](https://news.google.com/rss/articles/CBMinwFBVV95cUxPYkE2ek5WMmRJSnlzU2NrLVVkSE5ySzhUeThUUzRRRmktdHk0WXlLV3F3c2xjbkdmT1EwWVRWdzdVb3djTlJjWFlPRF9NZUpPQXQzc0tDRk5BaVlkcjFSTm5KcmtIaGlzejA2QlljbTBTQWxycWc5eW90WHJrMEwwMmNtbHhJam9SUnhsVW1ISEU0SWVOS2RxRVpwRWJFQms?oc=5) |
| The Business of Fashion | On Sneaker Brand’s Shares Slump After Sales Disappoint | 2026-08-11 09:41 | [Source Link](https://news.google.com/rss/articles/CBMiogFBVV95cUxPdzZ1V25tdGx0SU04dU01T2k0UXYtZ284N045LXlBZUE0bjRGX29zREVndzJXdGhYb1VDTnpIN1BkaWhwN3l5R2ZDYWcxV0R1bi1mWGMtdTFIQl9BeEFYWFJHYWlxU1BybTVtamwyR05XMExSX2kzTVlqcGdrLXVmOE5UbnBEZllVcFNSSlE3Z2pwNi1ubzJEYjItbk40cjNQYVE?oc=5) |
| Yahoo Finance | On Holding (ONON) Is Down 17.8% After Mixed Q2 Beat And Lower-End Guidance | 2026-08-11 09:41 | [Source Link](https://news.google.com/rss/articles/CBMikAFBVV95cUxOOVZsMk5ORkhSRE16VEs5RUJJaVhGZXNsdjk2RlA3ekdUZmxmcEZodFhUc0VkVVhFV3IwaXI3UlBNZmJsTnB2QW92SENOLWNIVTlseVdpMkxtaHAzUXkzS1pQTHFyREhFQWFRYUZDZklPVUlIZTNJMUFndlh6aEREeFhwYkRqa0NrSVM1TEREZzM?oc=5) |
| SGB Media Online | EXEC: ONON Shares Crater as On Brand Faces U.S. Wholesale Growing Pains | 2026-08-11 09:41 | [Source Link](https://news.google.com/rss/articles/CBMifEFVX3lxTE1kZWhQVlVHUnRoN0tHdnNVSEFkdm0xV21NRDBIbzRFWEpEZnZSNnZhQTFaM050M1Q3Vkc1ZWhVYXVBUXJ5dW94NlZuME04VVljbXUxQzJHWjBDLTROQW90aGo2UW1lS1A5ejM3dlp5SmJya3RmZmNPTllVQ0g?oc=5) |
| WWD | On’s Investors May Have More Questions Than Answers | 2026-08-11 09:41 | [Source Link](https://news.google.com/rss/articles/CBMitAFBVV95cUxNZ0g2UVFra2VfM2ZZVmJaZFBKMUxYM1BMd0l3clluNGYxd0lJSmR0d3JlVlNLNWZxTFRxc3pOT0lwejdiOVRXdUkxNEliam9sVndHQkJINXY2QU1oU2FsV3hvZUNkdXB4TVh6eHh3Q0NteDBTVkNTQm5sVldBNlV2OE9yTXBtRkU0T2VjZkRtekdCSm1XLWlJQTBCalVKdHo5MlNXV3NENXczZHVRMGxwLVVlM0w?oc=5) |
| Yahoo Finance | On Holding shares plunge 22% after Q2 sales miss, lowered growth outlook | 2026-08-11 09:41 | [Source Link](https://news.google.com/rss/articles/CBMimwFBVV95cUxOajQ4cGhFXzFlRVhOSjYxemN3bDdrdUpURlNXdnpvdXpiZmdWOHM4cU1tS0Z3YUdfTndPMURkLTJjTW5uZER3amRheW1vWmVhcjF0aDV2LVp5VTZKVnVJTmtyUkFqakFlQlo3c2swNnRNdnIzQWJmNWZLQXE4WkN6WkZoNmVvdDdWeUM2eXVERjJ4V1FHR1d3M1NhQQ?oc=5) |

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*Canonical Source: https://www.newsylist.com/trend/2026-08-12/on-holding-shares-plunge-22-after-q2-sales-miss-lowered-growth-outlook*
*Synthesized by Newsylist Open Intelligence Engine under E-E-A-T journalistic standards.*