# Hasbro announces new partnership with Nintendo for Zelda toys

> **Newsylist Open Intelligence Dossier** · First detected: 2026-07-16 14:29 UTC · Category: Technology · Sources: 12 · Current Velocity: 10.39

## Executive Summary
Hasbro partners with Nintendo to launch new Legend of Zelda toys

## Intelligence Brief
Hasbro has announced a new partnership with Nintendo to create toys based on The Legend of Zelda franchise.


Coverage emphasizes that this partnership marks the beginning of The Legend of Zelda's 40th anniversary celebrations. Outlets such as Polygon.com, Toy Habits, 9to5Toys, Seeking Alpha, and Nintendo Everything are reporting on the new toy line.


Details about the toys are still emerging, but according to coverage, Hasbro plans to unveil new toys at Comic Con next week.

## Verified Facts & Key Claims
### Who is partnering with Nintendo for Zelda toys?
Hasbro

### When will the new Zelda toys be unveiled?
At Comic Con next week

### What is the significance of the new toy line?
It marks the beginning of The Legend of Zelda's 40th anniversary celebrations

## Key People, Organizations & Locations
SDCC, Hasbro, Revealed, Zelda, Figures, Nintendo for Zelda, Legend of Zelda, Hasbro Legend of Zelda

## Multi-Source Evidence Table
| Source Outlet | Headline | Published (UTC) | Verification URL |
|---|---|---|---|
| comicsbeat.com | SDCC ’26: It’s dangerous to go without the new Hasbro x Nintendo LEGEND OF ZELDA toy collab | 2026-07-16 16:30 | [Source Link](https://news.google.com/rss/articles/CBMitwFBVV95cUxOdnM5WE5mU3EyME9vTGdJd0dwZjlwa1FlRWF0V0xFZVVweEI0cHlsWE14TGk1NVg5dXpLWk9WbnM1ZFc5UjlmTGt0Tklvd2Q0QUtYVTl3dmY2M2ZabzdUMTJMZVViWkVna2pOYjNHSFNjR2NsSkJidER4TGlaNVEtMFBieTBKa0RlR25oV2V0NUpNb2pnZzkyTWlNMEJRbWYxYXJEaGM5bmh1b1BpVkd2UjJkUV91X0k?oc=5) |
| nintendolife.com | Hasbro And Nintendo Partner Up On New Legend Of Zelda Toys | 2026-07-16 16:30 | [Source Link](https://news.google.com/rss/articles/CBMiogFBVV95cUxQNm1RV25ZWmFnbE9Ld1prczdCaFBYU01mUlBWTjJEdzRVQjRIZjRITGF0eVU0ZUFvLWtGem9DQlEyR2FFT2QxeWNaV3RSTlBVaGVsZFRMdTBiZEJVdm8zWG5JTkVNT2p0SWNLb2h2XzA5V21VWFNVWXZYc29CdFZYMlpaN0ptQl9FWU1keWhxcV9QOVNBaXYtU0ZkOVlOdjdLbWc?oc=5) |
| The Toy Book | Hasbro Reigns Over Hyrule with ‘Legend of Zelda’ Licensing Deal | 2026-07-16 12:25 | [Source Link](https://news.google.com/rss/articles/CBMiXEFVX3lxTE1lNlJKUHM0XzBVNnF6dEQta2dOTDZwU1NsWEFqSWk5Z2ZjX1JQVzh2UWZWMXllUnZ0SUt6R1J0UjdBS0lIR3huSEhxZUNXejRTQnlMUWdVbWhMc2Ny?oc=5) |
| Draftsim | Hasbro-Nintendo Partnership Puts MTG One Step Closer to a Legend of Zelda Collaboration | 2026-07-16 12:25 | [Source Link](https://news.google.com/rss/articles/CBMibEFVX3lxTE5Hdl9QWnQ1SjJyNnk2ZXpvX3V0d0lyN0E0bjlHYWwtaUNEQVdaTHN3RWNYNS0zMENQTWlqMVp2cHJKM280TTk1a1JjWDZfQ3BXemoxMWhiZ1o4SEdibkkwUlBDS3JkQ2E2T0ppRw?oc=5) |
| IGN | The Legend of Zelda Toys on the Way from Hasbro as Live-Action Movie Looms | 2026-07-16 12:25 | [Source Link](https://news.google.com/rss/articles/CBMipgFBVV95cUxQYWxpd2RqNmgyZUIwOEFKZ0FXWDhqTjVLdlZEeWRvMW9DbkkyWlAtS1M2RGt1c3JGUFBfbVB2SUtGOEZIdWg1QlJGaVJ0d3ByUkZJTERLaTdnNkVnYU85V3owODAtZDlrMkhWVHNZMjR6UWk4aGtCMThyYmZXVzRhaXpxUF9wYVh6S3lnZWlfSHNzTFpnZnlaMER6cXNnS3pnN3lCTk9n?oc=5) |
| Kotaku | Nintendo And Hasbro Enter ‘Multi-Year’ Deal To Make Zelda Toys | 2026-07-16 12:25 | [Source Link](https://news.google.com/rss/articles/CBMikAFBVV95cUxPRUJlY01VSFU4d3VqUHBJNE0zbW15N3U3d2dzVG5fdkdHY2Rha3FoMnZxVmJmU3FzZWY4dUZzMVB1RUdRZ0ZYZEp3bkk0V2pFRnFiN1NyQ0dQeG1OZmlLR1l4YVFJOUxpNXhqa1QxM0hfQnROX1N2djc0VjFPZkl4bWk0WWxZQm5HSF9RSTA1clc?oc=5) |
| Yahoo | Hasbro Announces Partnership With Nintendo For Zelda Toys, First Will Be Revealed Soon | 2026-07-16 12:25 | [Source Link](https://news.google.com/rss/articles/CBMirwFBVV95cUxQQjV5S3NfYTFoeUZYQ1JsRTVfQkdRekZpclFTaDJEdDhVZE90Z0VSOGZldzFqTUd5M3pVUWE2eDZqZWo1bllyUmFYcFZFU1BzN1o1UmxMNld6X19ybFlKbTZmSzh5NGI0bFNuaEtzUmpkRkZkRGVMN0FtUGxNT0tDdE1Cdmd3MW94dkxZNWhVanBwc01iZmE3NGNBOWN4X2VOaXdtMEJDOVlxX1U5YmE0?oc=5) |
| Polygon.com | The Legend of Zelda 40th anniversary celebrations officially begin with a new line of toys | 2026-07-16 12:25 | [Source Link](https://news.google.com/rss/articles/CBMiigFBVV95cUxPWGRncFY0TW9xb1JSem4xYlFFMXQ3bFlieXNrUUxjN21oRXlFR21Va01raDRHUGxycndLQjljSkVWWkI5cHZGZmdCRk9aSGIxRWU4YVVIOFBzNUMzcGRleGVBNzZtQXFEMmpScXhWYy1sc2VTQWlGSHYxUmZpaGZKYm9mdU5qQVFjMWc?oc=5) |
| Toy Habits | Hasbro Legend of Zelda 6-Inch Figures to be Revealed at SDCC 2026 | 2026-07-16 12:25 | [Source Link](https://news.google.com/rss/articles/CBMikgFBVV95cUxPUVBoYzNNS3RXRm15NXI0dVhhVnV6ZW5NNmE0QmhZR1lJTHFOWW1QaHc2Z1ZDMktKUl8yWHZBLUxBMFQtSlZlejVyVmZqaGRCM1pSM25qcXd1XzFBWW1vRngtVEs1UVF2d1FkRDV2Snp5dFItOWZhcy1Nc3VTNVZWWG0tUWFLUTRXMTk0OUpCMmx1QQ?oc=5) |
| 9to5Toys | Nintendo announces official Zelda toy line from Hasbro ahead of Ocarina of Time remake release | 2026-07-16 12:25 | [Source Link](https://news.google.com/rss/articles/CBMiigFBVV95cUxNaTR6Tnl4OXJFZ3lPeEk4WlUxdWM3Q2c1SjNNTmVfMWgwV2x5OEhnOUY2X2wybHRwQXlLcVYzcDBNODIzMWtuN3NaLXFoZlNJWDU2YUJlQUZKelRPZFc2T0xJRFg3el9zN3J5OTJ0a0tWX1hMMkh3Q2lVSC1aWFpwTDNYZmZxRE8yS3c?oc=5) |
| Seeking Alpha | Hasbro plans to unveil new toys based on the Zelda franchise at Comic Con next week (HAS:NASDAQ) | 2026-07-16 12:25 | [Source Link](https://news.google.com/rss/articles/CBMivgFBVV95cUxNOEZaX2xmd3BoVWZwX2hMUEZLY1U0clk4WHFtempkRW1jYXMwTGdHclN2ZXVDbXczekdqMU5lejRpakI1eGVIMzVHRkxmSVZlc0hRTXBKZnhvd054dVZfVnl2VGlqaDlrZXdoY3FsbWlnT1JXTlB0WHBqdDhNRzFMcHdydVV6VzJHWWlDbDdDYmtIMlJkSWFUNkZhU3V2UHA4d083NlFVZGEydXhtdnpwWkhrNVl5ZnNMSHRjeG5n?oc=5) |
| Nintendo Everything | Hasbro announces new partnership with Nintendo for Zelda toys | 2026-07-16 12:25 | [Source Link](https://news.google.com/rss/articles/CBMimAFBVV95cUxQX3JwR053Z3g5YXhZQXhPRDl5SkZ6cVdiWmFhV1VhZmpsZkxEcHNNei1TODVTcklEZ2ZERTFWbXlKWTBrWnRySTFRQzJUaUpTWXhzUUlSRjlQcjRnYldLaXdrZmY4QXdJWUEzV20zZnhBek5JVUQwYkh4MWhUc1hNYlVCVjNTVV85YWJJWHN6TkVqcXNKd09WSQ?oc=5) |

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*Canonical Source: https://www.newsylist.com/trend/2026-07-16/hasbro-announces-new-partnership-with-nintendo-for-zelda-toys*
*Synthesized by Newsylist Open Intelligence Engine under E-E-A-T journalistic standards.*