# Ferrari Luce launches in China at 586,600 USD, all 88 cars sell out immediately

> **Newsylist Open Intelligence Dossier** · First detected: 2026-06-27 16:48 UTC · Category: Business · Sources: 6 · Current Velocity: 3.67

## Executive Summary
Ferrari's first electric vehicle, the Luce, sells out its initial 88-unit China launch immediately despite divisive reactions to its design.

## Intelligence Brief
Ferrari has debuted the Luce, its first electric vehicle, in the Chinese market. Priced at 586,600 USD, the entire initial allocation of 88 cars sold out immediately.


The vehicle was designed by former Apple employee Jony Ive. Coverage from Reuters and The New York Times highlights a polarizing reception to the car's aesthetics, with one opinion piece describing it as "ugly." A Ferrari executive stated that the divisive design needs to be "digested." Meanwhile, Yahoo Finance reports that Ferrari has rejected claims that purchasing a Luce is a requirement for accessing other limited-edition models.


Future developments may center on how the market responds to the Luce's design over time and whether further units will be released following the rapid sell-out of the first 88 cars.

## Verified Facts & Key Claims
### What is the price of the Ferrari Luce in China?
The vehicle launched at 586,600 USD.

### Who designed the Ferrari Luce?
The Luce was designed by Apple veteran Jony Ive.

### How many units were available at launch?
All 88 cars available at launch sold out immediately.

## Key People, Organizations & Locations
China, Apple, Ferrari, USD, Ferrari Luce, EV Luce, Jony Ive, Ferrari Rejects Claims Luce EV Purchase Is Required for Access

## Multi-Source Evidence Table
| Source Outlet | Headline | Published (UTC) | Verification URL |
|---|---|---|---|
| Ceres Courier | When you cross a Prius with a Charger Daytona you get a $640K Ferrari | 2026-06-27 12:22 | [Source Link](https://news.google.com/rss/articles/CBMitwFBVV95cUxOTFRCTW9GWnVTd19xZi0zd0RteHBjTE5qdHc3YlFaZFg4RGpOMVdkanhDN2RBcWRoQmZkejdBSzVObUhBMlEweGVhOFh2amVsWmhiV0hwM0xqcEJ0TWNrWlJfUVhFX0EyeG9XR0cyc3hwY05BeDhlNkV0T1hPNXpGQzlPZnFEVWZmUnRlVFZKYkF3NjRLT05fTGRpeGcwd3pPMEprY1ZJODNlVkdNcF9abnVEZ2l3WFk?oc=5) |
| CnEVPost | Ferrari's first EV Luce debuts in China, designed by Apple veteran Jony Ive | 2026-06-27 12:22 | [Source Link](https://news.google.com/rss/articles/CBMibkFVX3lxTFAzR0J5SUlTSWs2QVIwQlpQb2ZNcUlQTVZISHJDXzBmMFJDUFMwcGQzbEx4RUh4SUhMMldDV1Q4blBEa0ZkQ1p4TTh3SjdlaFFnRUhLN2c4X3VCN05mWHFJUjd2WHRSVlZERzdGeGFn?oc=5) |
| Yahoo Finance | Ferrari Rejects Claims Luce EV Purchase Is Required for Access to Limited-Edition Models | 2026-06-27 12:22 | [Source Link](https://news.google.com/rss/articles/CBMimwFBVV95cUxNZy1xanhueFQ2X2xzZE9VLVdTVXRuMzM2QnJkWDRJbUxuV1ZkZE5YNkZnNnR5OTFTYXAtTHdtbENYNTJKbVZ4MUZvYTQyWm5Mczh6eXlLeGFDUEJnVWJEaDBjTjIzeTc2dXVXdEVvVFJiczZIWVhONjVTN0xva2djMlF2ZHE3cF9lMlhmSldmOFpWdnZSVE1YZW9tWQ?oc=5) |
| Reuters | Ferrari's divisive new EV car needs to be 'digested', company exec says | 2026-06-27 12:22 | [Source Link](https://news.google.com/rss/articles/CBMiygFBVV95cUxQVjl4Wk9qOE5SYVh5MERJT0hFSG9xRjBmSGU3Vk5ETDBMb2VhcGs5U1JjaU1aVVlzMGg5WklkbmlBc2UzWndsbVIyMmcwR2J3WUNCcDJZSUMzazFScG1DMW1oRTdqTFdNMGhJd2NKS3dHNFNVck1zQUo0dkc0RTFSc2pFTGMyOW9VcU9IbGsyQkNRV3h1aFNQSVk5REdkZnlCOUdXUk5adWdJM0dsQi1jU0lSM0xKZ09YQlRxVmdrMnVjQjFWZlppcnR3?oc=5) |
| The New York Times | Opinion - It’s Ugly. It Costs $640,000. Everyone Is Mad About It but Me. | 2026-06-27 12:22 | [Source Link](https://news.google.com/rss/articles/CBMifEFVX3lxTE5BQ1pDVUsxZ1RianQ4N29Jc1JlY2pOTGdfNEwzRHg1ODAwVHF4SjRWTW9TQ1RzWTBYV3RCdTdmeXJTbXFLX2d4N2JSLS1IUkozaUN0aWNXa0FCMGRrV0pmMjhQT1QzME93aHlXdHNkNG5XRHlmVkNzZ1JsajY?oc=5) |
| CarNewsChina.com | Ferrari Luce launches in China at 586,600 USD, all 88 cars sell out immediately | 2026-06-27 12:22 | [Source Link](https://news.google.com/rss/articles/CBMitAFBVV95cUxOYnNUOHJQSWQ4ZVM2Yk85OG1pM0c2c2k3OXU0QVlLZkdTZllMVl9PRFpxTUp3Qi0zWEEyb3ZMQ0x3di1GSHdqdHZnaGEzd3JITzFPeXlkOXFaanZZdFNUSEZleV9fU0ZkRlVqZzNuUjVQQXVweGc5Z21zdFloSnBJZHFrU1RpcnFBWmhxRkRJTHJQM2Jnd0c0M2hDb2ZlREhNU05PRGpka3pmWVNQRmRMRS0wSEM?oc=5) |

---
*Canonical Source: https://www.newsylist.com/trend/2026-06-27/ferrari-luce-launches-in-china-at-586-600-usd-all-88-cars-sell-out-immediately*
*Synthesized by Newsylist Open Intelligence Engine under E-E-A-T journalistic standards.*