# Shun Amazon with the 24 best anti-Prime Day deals from Best Buy, REI and more

> **Newsylist Open Intelligence Dossier** · First detected: 2026-06-24 00:13 UTC · Category: Business · Sources: 14 · Current Velocity: 29.93

## Executive Summary
Retailers are launching competing 'anti-Prime Day' sales to attract consumers during Amazon's major summer event.

## Intelligence Brief
A wave of summer sales events has emerged as retail competitors offer alternatives to Amazon Prime Day. These include major discounts from stores such as Walmart, Target, Best Buy, REI, Nordstrom, and Home Depot, as well as brand-specific sales from Patagonia, Nike, and Lululemon.


Coverage from The Guardian, CNN, and Mashable emphasizes the ability for shoppers to shun Amazon in favor of these rival deals. Other outlets like People.com note discounts of up to 80% at stores including Pottery Barn and Wayfair, while NBC News links the timing of these events to inflation squeezing U.S. consumers.


Attention is now shifting toward final opportunities to purchase items, as E! News, Prevention, and New York Magazine report on beauty and makeup deals ending at midnight.

## Verified Facts & Key Claims
### Which retailers are offering anti-Prime Day deals?
Competing sales are being held by Walmart, Target, Best Buy, REI, Home Depot, Nordstrom, Lululemon, Pottery Barn, and Wayfair.

### What specific brands are mentioned as having summer sales?
Brands including Patagonia, Nike, Anker, Hoka, Shark, and Spanx are hosting sales.

### What is the maximum discount mentioned in the coverage?
People.com reports sales for up to 80% off at select retailers.

## Key People, Organizations & Locations
Prime Day, Amazon Prime Day, Midnight, Shun Amazon, Best Buy REI, Skip Prime Day, Walmart REI Home Depot Patagonia, Ditch Amazon, Walmart Nordstrom Lululemon, Luxury Beauty Deals From Amazon Prime Day

## Multi-Source Evidence Table
| Source Outlet | Headline | Published (UTC) | Verification URL |
|---|---|---|---|
| E! News | The Luxury Beauty Deals From Amazon Prime Day We’d Add to Cart Before the Sale Ends at Midnight | 2026-06-26 23:30 | [Source Link](https://news.google.com/rss/articles/CBMiqgFBVV95cUxQT1ZNUGs0bzBxMGJIZUFmZHNuZElwZERYM1E4c181VlIwbUZScHVaRG5yZExwVUdRZFVxbk5GcVdidmtubHNnTDltbjVfSm9ydS12d2pUY2tkNDEzMzFnWDdiRFpFOHpZcWRQNk5ZRkgzNjQ1X3NURXZLU21aLTY0ZVowMHpXbjQyY3V0aUk1bFZnaHB4bWcyTERzRlpjaThnYXBDazlDRkZEUQ?oc=5) |
| Prevention | As a Deals Expert, These Are the Prime Day Mature Beauty Deals I’d Buy Before the Sale Ends Tonight | 2026-06-26 23:30 | [Source Link](https://news.google.com/rss/articles/CBMikgFBVV95cUxPQ01paVV5Tl9KWlNKa3JsUmh4V2lFQkltQzUwdFhHaDlQSW5veTUxN0ctek0tRzRRUHNrbEhPU25feU5IcXBlV1hMZnJOd1V5bG1zY2hqZlNvYlVUa2xmdXRnYmdCVjJteXBTajV6dmVUMjFiZjh1MWlBVmxoNnZtZU14MnJQdjBaZE5fYmZIQ1JFUQ?oc=5) |
| New York Magazine | Last Call on the Best Prime Day Makeup (and Beauty) Deals I’ve Ever Seen | 2026-06-26 23:30 | [Source Link](https://news.google.com/rss/articles/CBMiiAFBVV95cUxOU1pINUZXOFR4Q1FzdV8xS3Vac3p2MEd4aTdPZnZmVTd3RVM5WDIybi1uQkhBeDhzeVByXzNxVkNWdy1TZ3d0RmJMaEdkcFBHaFByRkUteW5nNGJSMjJTcDN0SlU5TjJlREJOM1FJWjJSU01KenVkZFp4QWZ4aHJTb2Q2bl9KWERt?oc=5) |
| IGN | The 10 Best Gifts to Buy for Yourself Before Amazon Prime Day Deals Come to an End | 2026-06-26 23:30 | [Source Link](https://news.google.com/rss/articles/CBMikAFBVV95cUxOVElQWVJ1VG9TcFdUZzNvdWpBU25BYVRhLXdRX1dRdm9LQ2RWT1lrSXhhSGc2LUpJeEZQckwtV1prT3RkT3RILWtlQTlIWTdkbDBJUjY1VEY2QTlDbmlobVlLTDNKbWpwbGR1RTBmc0M5YkNLcGhKYXIta2M2a2JsYlpQUVh5U1d4cGtReXNlTmw?oc=5) |
| Yahoo | Walmart, REI, Home Depot, Patagonia and more are having major sales that rival Prime Day | 2026-06-24 14:53 | [Source Link](https://news.google.com/rss/articles/CBMi-AFBVV95cUxNdzEyX3VUT1pKdmdOVGIzQ2VQT2lrUjZ4SzNmMHBqcXlxT2x2a3d0STRZa0NEUXNNNEhCbFJFaTIwS2VBdFZvTW9pMDAxTnd0eHRpdEtrVU5xUWJuNGFPLU4xeEFJNEdTdHYtT1MzYUFFZ1UxeDIwb0hlWE43VV9jYU1zV1VGeFU1U1BMTkcyVEEza0o4M1ZlNG5hUWJ0MFdQWlFPdlFYWGlXU3AtTFhVMTZOLTBleUlJcVVZal9iUVFCZXFlYW1Tb1RXYmE3MW1jSFIzRktiMmp1a1VPcm9ZVzFubGU5emJVRXhNcERSb1RpeWZFZEhNeg?oc=5) |
| Space | Ditch Amazon and get more money off the best skywatching gear | 2026-06-24 14:53 | [Source Link](https://news.google.com/rss/articles/CBMitwFBVV95cUxPTEp4UFhTaW9UYTdnYjRReFVMNXh3VVlLdS1aWUtCNUNVVTJ3WXlQMldtLTloNU92ZmZ1RHlDUXdHcHZyNUhNcUxOeGU0a0lYNXltZEVtWjJuNUhRUHg5NWRMVmdmWWM3eVFEWE1HV0JzMzVXTHJaYTF2WGdtVUplVHRsZ3prcHU5SkFjZjBtSkhmS3huYmRzMlFDVVVFaHZUU0dQbTd3aTl3dWRsVUl3VjNveU1icjQ?oc=5) |
| ABC7 Los Angeles | Amazon Prime Day 2026 alternative sales: The best deals from retail competitors like Walmart, Nordstrom, Lululemon and more | 2026-06-24 14:53 | [Source Link](https://news.google.com/rss/articles/CBMitAFBVV95cUxPUmpBdHk0TTdYY055NlNoMlJqNDFseDZlQ3h3cU5kTm1IdV9ZMTBid3FpclNOVVRuRUk5dFRDQTBUU3l6NDVfZVVVQ2V2THQ2OHBNem1oWllHME9DUFA3OVN0TVd0S0xWcGp5QXJQLW1GQ19FcEpldEMzUjZlaUF3RTVFZUhoVEsyWVBRcjJXQ2VNQUVGbnlWZ05VOE9IaEFuOEpHVGJMM0l6NFRYNlpKVng3elTSAboBQVVfeXFMT2pJOHlrNm05bXQ4cGlnbms0ZUVnWDhiQzkzclVDX0JfYzgyVjZPVEl3ZlVna2txZS00ME8zLVlGSDRLeUgxcjF2WVNwTTFKZnFXSVA3dXpRa1A2MkN5YmxqbjVDR2ptdFQ4c3hLMlZRdXVyVTMzc3FLaG9ROER2VFpDVlVhcFJiNVFQbVJRbkx6QjQ1VkZQTWs3SlpQUUR) |
| WMUR | How to save during Amazon, Target, and Walmart sales this week | 2026-06-24 14:53 | [Source Link](https://news.google.com/rss/articles/CBMimAFBVV95cUxNT2NnUjlMTzhqRkxFOVhteEJEV2pwaXU4N1liSUQtU0JMNTFhMEZ2ZjdqQlgzbHpDVDlZU01ObzU0YzVwOEJOc2dLNDdXaUM0UmNaUTFoQTVUcW1MZGRNN3hCS1N4Nk1XR2lYWGY0czlva3hKcWdxMGZUSFFKMWJNTWpaOWhBeTI0cHhCR1BRWWN0VWxGMjRqSw?oc=5) |
| CNN | Skip Prime Day and shop the competing sales from Patagonia, Anker and other top brands | 2026-06-24 14:53 | [Source Link](https://news.google.com/rss/articles/CBMijgFBVV95cUxPSVhkaFpCU1lJeldGX09Ma3k1S0lzbDhoVkNnQWtNeTE3QmN6Qk9MQmVON09ubTR0ZFYxTS1rQ2E1VXRyUTVxd0s5WjgtaXpkbk42b0R0RHpqYVlfZ25RQUY5QmdRN1Bvb1pWNnNfbThxc05ZRUNYUzVaZGxRWFFXUy1vUUpkVVdjZEJPT0xR?oc=5) |
| The Guardian | Shun Amazon with the 23 best anti-Prime Day deals from Best Buy, REI and more | 2026-06-24 14:53 | [Source Link](https://news.google.com/rss/articles/CBMilwFBVV95cUxQQU1WTTlnZU5NMmNHdm13cXAxSGJtb2tBWE95aURFdFVINkZhQUZ6UjFqQ1NYVnk4UFhjbGVoRkRYOGdBa0N4TVg1cG9SRFFxcmFucVRVcmNYOVpENnU0a1FuSGQwYU8xc04tb05fVFl0MFpkWVBJTXlqVHNmQlM3T3JwNC1oSk9lQUV3alA3MVVXcWF5OGxr?oc=5) |
| People.com | Prime Day Isn’t the Only Place to Save — Shop Nordstrom, Pottery Barn, Wayfair, and More Sales for Up to 80% Off | 2026-06-23 07:00 | [Source Link](https://news.google.com/rss/articles/CBMiigFBVV95cUxNUEVOMkExZTljQkZhczVfd0k1ZlphQmdoSXJCTVBFcmVoUmNQY2hOaVhDTldFZzNkcVo4bXAtT3A1UWJWb2ZESnI5dFhKcS1zeXRVNDZfRVI1ZVZwNnhfNjl4RWVMTi1OeTJYUWp3VHQzNk5jZEczb1I4S0tRYXN2WVlIVmxzYnJoRWc?oc=5) |
| CNN | Skip Prime Day and shop the competing sales from Hoka, Shark and other top brands | 2026-06-23 07:00 | [Source Link](https://news.google.com/rss/articles/CBMijgFBVV95cUxQZTdaREdWR1pVVDBNQTg4aXpYSkVUZUZwc050REd0NjhCd3hscXNub0dZODRhRGpZUTEtQncyZm1rdHZCX0tUbEJEMVN4c19zYmttVWNQakM3TWd0UjRwN2VtSTNSUWpVTVZLOVBudEpHcDhQUkRiTWRIYkVHVWJtWmp5Tjg5Vm42N2ZUQWdn?oc=5) |
| NBC News | Summer sales events kick off as inflation squeezes U.S. consumers | 2026-06-23 07:00 | [Source Link](https://news.google.com/rss/articles/CBMijgFBVV95cUxPZ005NjBweHR5M1FUY1JSRXJCZTBrMzRGYXZIOENqVXhiSDlZWTc4emc5M0JFQzhXMExCdUljOV9oVDE1RjdsWWpCR0xrdE4wSl9lQ0ZQblBiYndrMW42YzRKZDRDalF3aEZiNW5yV0VRaVlld043RmVjSnA2c1U5WG1qNV80Vi1sMUdhTXVR?oc=5) |
| Mashable | The best anti-Prime Day sales 2026: Best Buy, Target, Walmart, and more | 2026-06-23 07:00 | [Source Link](https://news.google.com/rss/articles/CBMiZ0FVX3lxTFBvZkJUTDUwWTZsLUZMaUM4eXAtc2QxWHI2ZFkxcHpGS1U2M204YU5XNkhNb2htcU4zMEtSZjFiam9wcDlrUjBMWGFTdWtBSXd0cWktMWJJTFk2WF9YTU92YWl3ZXh2a3M?oc=5) |
| Good Morning America | Nike, Pottery Barn, Spanx and more summer sales happening now | 2026-06-23 07:00 | [Source Link](https://news.google.com/rss/articles/CBMikgFBVV95cUxQZDI4eS1TQ2hBb2R5eGxhMlp5dEJreHp5RGV2UW9jWF9FY2F3WnVDR2xudmZPc2NWWUliQm1QT3ZlNkQyc0VMbkhPanBFQ2YydnhkT1hsMllpSkhQU1prRjlUaDhFT0pkVGNrYkl3a2dzNmtKNE9vM3BnS0RyN2RUTzdMdXpTdE5aU3RBU2NOY05JUdIBlwFBVV95cUxNRTltd0JlOTJRTGR5U0szc0dfOTl0cTFrZkN4bkFXdzdxbm9kcFp1RENTR29kQmxHZXMyM1JETTdYRDIxcXNONUhFOERBRXV2a1dXbFlhdk9IRkNIZ2Zxa1A1anhRazBPUzl3Z0lwc2pLc0FyZ2xQWnR1aXQ0c20xVjc0b3hRcV80bzlwakNKVUxqTVBFOVJJ?oc=5) |

---
*Canonical Source: https://www.newsylist.com/trend/2026-06-24/shun-amazon-with-the-24-best-anti-prime-day-deals-from-best-buy-rei-and-more*
*Synthesized by Newsylist Open Intelligence Engine under E-E-A-T journalistic standards.*