Performance: National Tourism achieved a very strong rebound. While tourism in the world is struggling to regain its pre-crisis levels, our country stands out with a good performance, whether in terms of arrivals or receipts. Indeed, at the end of March 2023, our country welcomed 2.9 million tourists, i.e. a growth of 17% compared to the same period of 2019. Revenues reached the record figure of 25 billion dirhams, +51% compared to 2019.
According to the world tourism barometer carried out by the World Tourism Organization, world arrivals in the 1st quarter of 2023 are down 20% compared to 2019. Apart from the Middle East, which is up 15%, all regions of the world continue to record double-digit declines, thus demonstrating the difficulty of recovering arrivals in an increasingly competitive world arena (-10% for Europe, -46% for Asia, -14% for America, -12% for Africa…)
Tourism Minister Fatim-Zahra Ammor stresses: “Our country made the right decisions at the right time. The sector has been made a national priority and all the actions implemented have made it possible not only to strengthen the resilience of the sector during the crisis but also to accelerate recovery, despite a difficult international economic context”.