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TikTok will share ad revenue with media creators and publishers

Popular social media platform TikTok has announced plans to share ad revenue with creators, public figures and media publishers. The initiative will begin in June in the United States, before expanding to other markets. It’s part of the company’s new TikTok Pulse program, which allows advertisers to place their brand next to the top 4% of content in the For You stream.

TikTok announced in a blog that “creators and publishers with at least 100,000 subscribers will be eligible in the initial phase of the program [Tik Tok Pulse]. “We are focused on developing monetization solutions in available marketplaces so creators feel valued and rewarded on TikTok”the statement added.

TikTok content creators have benefited from the “Creator Fund” so far. Launched in July 2020, the social media platform has allocated $200 million to the fund to support content creators with ambitions to expand the fund to over $1 billion in the US and over 2 billion dollars worldwide by 2023.

Some TikTok stars have openly criticized the fund for being non-profit. Yet others have managed to earn millions of dollars at a young age by using their popular platform to advertise the products of name brands.

In January, Forbes reported that the highest paid TikTok stars earned a total of $55.5 million in 2021, marking a 200% increase from 2020. Around 30% to 50% of their earned money comes from sponsored content. Notably, a single post can cost between $100,000 and $250,000.

Last year, Charli D’Amelio had the most followers on TikTok with 133 million subscribers and an annual profit of $17.5 million. She previously advertised products from Dunkin’ Donuts and Morphe Cosmetics. Senegalese influencer Khaby Lame comes second with 114 million subscribers and collaborates with several brands including Hugo Boss.

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Charli’s sister Dixie D’Amelio came third in the rankings, with a fan base of 57 million and an income of $10 million, putting her ahead of Addison Rae, Bella Poarch, Josh Richards, Kris Collins and Avani Gregg.

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